The Steal Club - 🕵️‍♂️ The Bridgertons

Hey thieves,

Today, we have a very newsletter-centric heist.

Let’s get to it, but first, a quick message from today’s sponsor:

Stolen Tactics

#1 - Add a “closing hook” to your newsletter

I was watching the new season of The Bridgertons last night (yeah, I’m a fan, don’t judge).

It was the mid-season finale. I won’t spoil it, but they ended up with the biggest cliffhanger, and my wife and I were like, “And now we have to wait one month to know what happens?”

Imagine if we could do the same for our newsletter content.

Well, Louis Nicholls is doing exactly that for his Grow My Newsletter newsletter.

At the end of each email, you’ll find a “closing hook” (as he calls them) just like this 👇

It’s a simple teaser for the next send. That makes his readers eager to open the next email once it hits their inbox.

Apparently, it’s working because he has a 65% open rate with almost 4k subs!

🕵️‍♂️ Stolen from Louis Nicholls from Grow My Newsletter

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#2 - Quick hack to get more newsletter testimonials

Adding testimonials to your newsletter sign-up page is one of the best ways to make your newsletter appear more credible.

Here’s what I have for the Steal Club 👇

Chenell and Janis are friends (and readers), so it wasn’t hard to get those.

Is there a better, more automated way to get your readers' testimonials?

Here’s something that’s working for Daniel from Starttheletter👇

Using this simple automation, Daniel has already gotten three testimonials (I use beehiiv for that, btw).

If someone stays subscribed for 60 days, it means they likely enjoy your newsletter. That’s a great time to ask for a testimonial!

Brb, going to set this up!

🕵️‍♂️ Stolen from Daniel Roman

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#3 - Sponsor your lead magnets

Lead magnets are one of the faster ways to grow an email list → You give something of value for free in exchange for their email.

These can take many forms, but one of the most common is a list of tools, hacks, or a checklist for doing X or Z.

The thing is that if a lead magnet is well distributed, it can reach many people.

And you know who likes being in front of a lot of people?

Companies.

The people at The Assist are leveraging this to the max. When someone new subscribes:

The thing here is that PDF is sponsored by a few brands that likely pay good money to be in front of these new subscribers.

I never thought of this, but it sounds like a really good idea and something that many brands would be interested in.

🕵️‍♂️ Stolen from Newsletter Examples who saw it first

The Vault

🕵️‍♂️ The X algorithm is changing again. Here are some recommendations on how to optimize for it.

🕵️‍♂️ Why your personal brand might need a mascot (our thief makes a special appearance!)

🕵️‍♂️ Stop selling information and do this instead

🕵️‍♂️ If you are working on your side hustle while working a 9-5, you need to read this

👉 While most creators sleep on email-based courses, the best ones scale with them. Learn how

^{Links with} 👉️ ^{are either ads, links from friends or affiliate links. I only promote things I fully endorse.}

Last Word

Thanks for reading!

I’m always looking for feedback and love hearing from the readers. Hit reply even if it’s to say hello - I’m always happy to chat with you :)

Or vote below to let me know what you thought about today’s issue.

See you next week with more thefts,

Alex Llull

Chief Thief