GrowthHackingIdea - More persuasive without facts
The Eaton-Rosen phenomenon states that a saying is judged as being more truthful when it is rewritten as a rhyme.
In experiments, subjects judged variations of sayings which did and did not rhyme, and tended to evaluate those that rhymed as more truthful.
The effect could be caused by the fluency heuristic, according to which, things could be preferred due their ease of cognitive processing.
Looks like a nice reason to test rhymed CTAs this season ;).
Source: en.wikipedia.org
Cheers,Charlie Patel ;)
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