Ok, let's get this party started!

A couple weeks ago I said I was publishing the most important thing I ever wrote. I was wrong.

Documentation related to the Google Search algorithm leaked and I spent the weekend tearing it apart.

✌🏾

Loving how Andrew Ansley attempted to create a "Unified theory of ranking" using only the leaked factors

This is obviously incomplete, but impressive nonetheless

His @sengineland breakdown is also one of the very best we've seen to date - tons of nuggets from the docs explained

Local SEO According To The Leaked Google API Documents

"Here is a summary of 271 Google API Docs and 461 attributes that we have identified as relevant to Local SEO. We identified various terms that implied “local,” then crawled them with Screaming Frog V.20 connected to ChatGPT… x.com/i/web/status/1…

Have I missed anything big in SEO this week?👀

It’s been a bit of a busy one, as @BrockbankJames and I have been deep into that leaked documentation and pulled out all the key takeaways for digital PRs.

You can read it here 👇

Google’s Content Warehouse API leak has inspired me a lot, and I hope it inspires you.

Here’s how you could use it to build a product that performs advanced semantic analysis, entity extraction, and relationship mapping.  Google and their team are… x.com/i/web/status/1…

If you're not changing anything about how you do SEO following the Google Leak... You're not paying attention.

I'm not even in search, and I'm changing a whole heap of tactics and strategy! New post & video on SparkToro with details.