The SWIPES Email

Friday, May 24th, 2024
​An educational (and fun) email by Copywriting Course. Enjoy!

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🎤 Listen to this email here:

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Swipe:

Look at the "ancestors" of our 26-letter English alphabet.

Cool to see how language is constantly evolving!

Imagine if our alphabet looked like that top line still!

My name would be:

N e v i l l e ⤵

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Wisdom:

If I was born 200 years ago I'd live in a hot rural Indian village. As a kid I had -6.75 vision, which in the modern age is easily correctable, but back then would limit my work and life options.

Being born in 1980's USA was a gift. We live in a time where comfort is a given, food & freedom is a right, and working from anywhere is possible.

Pretty neat.

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Interesting:

I last-minute needed to record short clips for social media, but I forgot to line up an interviewer.....instead I "interviewed myself."

TBH it worked pretty great!

I sat in the left seat and asked 27 questions in a row, then I sat in the right seat and gave 27 short answers. Then with some basic editing got it sent over for clipping:

In 1 hour I was able to record 27 clips like this:

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​One of my best time management hacks:

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3 ways to amp up your copy:

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Being able to concentrate for a long period of time should be considered a super power nowadays.

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The characteristics of someone who does great copywriting:

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Picture:

Driving by downtown Austin looks super Mad-Maxish because our old basketball stadium is being demolished piece by piece and it looks badass driving by it!

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It's cool seeing the rectangular structure underneath, because we all knew this building (The Erwin Center) as round:

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Essay:

One thing I always notice on a page is the price of something.

Ultimately it determines so many of our decisions, which is why I personally collect a bunch of pricing structures.

Pricing is a weird art because it's not always rational:

• If you price too cheap, you signal poor quality.
• But you can also price things cheaper to sell more.
• If you price too high you make less sales.
• But if you price ultra-high it gets more attention.

Pricing really is an interesting blend of science and art!

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Splurge:

We're experimenting with video on our sales page, what do you think of this style of video?

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The base foundation for the video was a Google Presentation I made of 107 slides, then turned it into video format:

I'd love to know if you think video is:​
​A.) Good :-)
​B.) Bad :-(
​C.) Could use some work on specific parts (let me know)!

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Have a great Friday!!​
​Sincerely,
Neville Medhora

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