The SWIPES Email

Edition: Friday, April 26th, 2024
​An educational (and fun) email by Copywriting Course. Enjoy!

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🎤 Listen to this email here:

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Swipe:

On one hand, this seems like a bad billboard....
❌ No description.
❌ Not obvious what the product is.

On the other hand, it got me to Google "Really . com" while pumping gas and looking at this thing....so maybe it worked!

Turns out it's some sort of privacy-based phone service.

However if I was just driving by in my car and couldn't Google this right away I doubt I'd care enough to look it up.

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Wisdom:

The standard AIDA Formula is still one of the most useful things in copywriting a person can learn, look at this result:

It's probably the lowest effort to learn, yet highest impact concept:

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Just remember "A.I.D.A" and you've got it memorized!

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Interesting:

Last year I was excited about self publishing another book, but I never put it out because:
❌ The subject matter wasn’t that big.
❌ I doubt this could be an all-time best seller.
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...but I still wanna do it!

It'll be only 50 pages and I am setting the pencils-down date for end of June 2024.

I'm just putting it out there so I'm shamed into working on it harder!

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Picture:

My buddy Noah Kagan moved his YouTube studio to a different room, and this is the barebones V1 getting it setup.

I can’t wait to see progress and final result! Seeing behind-the-scenes of video studios is fun.

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Essay:

....speaking of watching the progress of video studios, here's a Before/After of my own home office:

BEFORE:

Just a raw 13' x 14' room with concrete floors (extremely echo-y).

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AFTER:

1. Added wallpaper
2. Put a big ass rug down
3. Positioned desks to face pretty wall
4. Hue lighting to control everything

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This one room actually multi-functions as a:​
- Home office
- YouTube studio
- Co-working space
- Overflow guest bedroom

Here's how it's setup:

I like how the space is multi-functional. For example if I have the whole family over and we need more bedrooms, the couch folds out into a Queen-sized bed and makes another guest room:

I can also adjust the lighting with one touch so the color range can change instantly like this...

...to this:

Fun!

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Splurge:

I found a weird snack I’ve been enjoying a lot (no affiliation to this): It's called Obleas by ConsciousSnack and it's got:

• 6 ingredients.
• 42 calories for entire package.
• It has about 25 ultra-thin wafers.
• You can snack on these for like an HOUR.
• Can crack into small pieces with almost no crumbs.

I love snacking on stuff, but if I were to just sit for 30 minutes popping Pringles, I'd eat 1,000+ calories EASILY.

I can sit there snacking on these, breaking them into pieces, and get only 42 calories. There's also very little sweetness so I don't get sugar cravings after these.

Fun little find I randomly found at a store in Austin!

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​Sincerely,
Neville Medhora

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P.S. Checkout some wins from Copywriting Course members:

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