GrowthHackingIdea - Drop abandonment by 19%

Instead of trying to show all the features during the first session, Groove’s team showed only one main feature (I already told you about it in one of the previous emails).

Here is what they did in addition.

After existing users became active, they started to send automatic emails, introducing new features and functionality one by one in a much more digestible way. This ultimately led users to get far more value out of using the product.

This trick helped them drop 30-day abandonment by 19%.

Source: www.groovehq.com


Cheers,
Charlie Patel ;)



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