Market Mix - 🔍 0 - $10M Selling Socks

Here’s How Outway Went From $0 to $10 Million Selling Socks

On average, consumers spend between $2-$3 on socks.

So how did Outway go from generating $600K in revenue in 2021, to $10 million in revenue selling $20+ socks in 2023?

The answer, an affiliate program.

Here’s how it worked:

The "$15 no matter what" deal was designed to eliminate any ambiguity or confusion, making it easy for affiliates to understand and promote the offer.

So how did they successfully work with 10,000 influencers?

Simple, they used a tool like SARAL.

Using SARAL allows ambitious brands like Outway to create thousands of unique coupon codes for influencers to share with their audience, with automated payouts for successful promotions.

ZERO spreadsheets required.

So if you're an ambitious brand that’s seeking to scale your influencer marketing program, and moving away from spreadsheets sounds sweet, using SARAL is a no-brainer.