How AI's energy needs conflict with media agencies' carbon reduction efforts

How AI’s energy needs conflict with media agencies’ carbon reduction efforts

As if AI didn’t present enough existential challenges to the world in general — with fears of hallucinations, misinformation and SkyNet taking over, among other worries — its massive energy needs represent the latest stumbling block.

Additional coverage:

• U.S. Bank recently turned to AI for research and focus group testing for its new creative.
• Far more brand marketers are advertising via retail media than agency marketers — but among all marketers who invest in retail media, Amazon is by far the top platform.
• In 2024, publishers have delegated more responsibility to ESL/FACEIT Group and other dedicated league operators — and they’re already reaping the rewards.
• Sonos has a plan for competing in the crowded high-end wireless headphone category while also reaching new audiences.
• Our most-read story this week: LinkedIn’s publisher revenue share program is entering its next phase

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