Suddenly ad economy forecasts get rosier, but the biggest companies will benefit the most

Suddenly ad economy forecasts get rosier, but the biggest companies will benefit the most

Ad spending looks set to keep going strong for the foreseeable future. In fact, experts have even revised their forecasts to account for the additional upside.

Additional coverage:

• Talking ahead of the industry standards body's annual conference, and 10th anniversary, IAB Tech Lab’s CEO Anthony Katsur discusses its challenges.
• At the World Wide Developer Conference, Apple executives previewed operating system updates for its desktop, mobile and peripheral devices, intended to entrench its position as one of the industry's leading tech and media corporations.
• If you feel like everything is turning into an ad network that might be because, well, everything is turning into an ad network. More in this Digiday+ Marketing Briefing.
• Listen to the fourth and final episode of the Digiday Podcast's Creator series on how two creators grew online communities through advocacy.
• Ad verification technologies are the scapegoats whenever there’s a blunder in advertising. So it was no surprise when recent ad tech snafus dragged these companies into the spotlight.

Keep up with Digiday at Cannes Lions this year:

Sign up for our daily briefing. In the run-up, here’s our preview of Cannes:

• Grab your shades and let's dive into the glam and occasional absurdity of Cannes' social whirlwind. Here's the scoop on the hottest spots to visit while you're in town.