🔍 3 Most Common Q's About Influencer Marketing

When we work with DTC brands to scale their influencer marketing, there are three questions we see over and over:

How do I identify the right influencers to work with?

Do I:

No.

Influencer marketing at scale is about smart execution.

A tool like SARAL helps you search, identify, and reach out to 100’s of influencers in less than an hour.

Should I focus on working with one big influencer, or multiple smaller influencers?

Unless you're a billion-dollar brand, spending a shit ton of money to work with a major influencer like Mr. Beast isn’t in the cards.

But working with 10s to 100s of micro-influencers is even better than celebrity advertisements.

Because they essentially work like referrals from your best friend.

How do I build a system to track performance, when they post, and when to provide payment?

You’re not going to get to dozens of influencers with spreadsheets.

Like any marketing strategy - it requires a process:

Which is where a tool like SARAL comes in again.

It’s an all-in-one influencer management platform that we use over and over.

We’ve worked with 10+ tools in the space, and it’s hands down the best.

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