GrowthHackingIdea - If you want sustainable growth

If you want sustainable, manageable growth, DAU (daily active users) should not be the key metric you focus on.

Here is the sequence on how to find your real key metric:

1. Split your audience into segments by each feature they use. For instance (if you have a music app): those who added a song, those who shared a song, listened, created a playlist, etc.

2. Build a retention cohort for each segment.

3. Choose the segment with the highest flat retention rate. For example, at Dropbox it is a segment of users who uploaded at least one file. This is their main feature.

4. Your key activation metric is a conversion rate from new users to those who tried your main feature.

Focus on growing this key metric and you will achieve sustainable growth.

Source: amplitude.com


Cheers,
Charlie Patel ;)



Your friend wants to get access to our invite-only community of growth hackers from companies like Uber, Google, Microsoft, TechStars, Disney, Adobe, Coca-Cola, Amazon, etc.? Here's your personal invitation link for him/her: http://e.growthhackingidea.com/?ref=2145324&a4=1&a5=9

---

Unsubscribe | GrowthHackingIdea / StartupGrowth.com | 1460 Broadway New York, NY 10036