GrowthHackingIdea - +18% to activation (one small strick)
After Groove found their “aha moment” and built their onboarding process, they found that some users still did not achieve the “aha moment” and bounced.
Here is what they did:
Any user who didn’t achieve the “aha moment” during their first session would get an automated email with a description of a small task on how to achieve it.
This small trick increased activation by 18%.
Source: www.groovehq.com
Cheers,Charlie Patel ;)
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