Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch

Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch

Advertisers are back at it, trying to get platforms to lift the veil on their ad-selling secrets. But this time, instead of the usual chest-thumping demands, they’re being more pragmatic.

Additional coverage:

• We look inside the recently minted Havas Media Network U.S. CEO Greg James' first six months.
• Getty Images signed a new data licensing deal with Picsart, a content creation platform, which will allow Picsart to develop a new AI image generation model trained on Getty Images’ licensed creative content.
• Digiday identifies the key marketing battlegrounds at this year's UEFA European Championship soccer tournament.
• Our most-read story this week: Suddenly ad economy forecasts get rosier, but the biggest companies will benefit the most

Keep up with Digiday at Cannes Lions this year:

Sign up for our daily briefing. In the run-up, here’s our preview of Cannes:

• Omnicom plans to hit Cannes next week with a raft of partnerships and announcements that push it deeper into investing across social, influencer, retail media and e-commerce, all with the aim of advancing KPIs like media and sales metrics for its clients.
• Here's Digiday's guide to the 2024 Cannes Lions International Festival of Creativity.
• Here's what people really mean versus what they say in Cannes.