Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch

June 14, 2024

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Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch

Advertisers are back at it, trying to get platforms to lift the veil on their ad-selling secrets. But this time, instead of the usual chest-thumping demands, they’re being more pragmatic.

Additional coverage:

We look inside the recently minted Havas Media Network U.S. CEO Greg James' first six months.
Getty Images signed a new data licensing deal with Picsart, a content creation platform, which will allow Picsart to develop a new AI image generation model trained on Getty Images’ licensed creative content.
Digiday identifies the key marketing battlegrounds at this year's UEFA European Championship soccer tournament.
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Keep up with Digiday at Cannes Lions this year:

Sign up for our daily briefing. In the run-up, here’s our preview of Cannes:

Omnicom plans to hit Cannes next week with a raft of partnerships and announcements that push it deeper into investing across social, influencer, retail media and e-commerce, all with the aim of advancing KPIs like media and sales metrics for its clients.
Here's Digiday's guide to the 2024 Cannes Lions International Festival of Creativity.
Here's what people really mean versus what they say in Cannes.

Other things to know about

The Digiday Technology Awards recognize the tech modernizing media and marketing. Enter by Friday, July 12 for the opportunity to showcase your company and campaigns in front of Digiday's global audience of media and marketing leaders.
The fastest or most straightforward path to audience selection often isn’t the most effective solution. Sponsored by Wiland.
Precise insights from multi-screen attribution ensure a direct correlation between ad exposure and consumer actions, allowing advertisers and brands to maximize their investment. Sponsored by Spectrum Reach.

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