Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch

Deja vu in ad land.
June 14, 2024

Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch

Advertisers are back at it, trying to get platforms to lift the veil on their ad-selling secrets. But this time, instead of the usual chest-thumping demands, they’re being more pragmatic.

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Why enriched small business data is crucial for B2B and business marketers

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Inside the recently minted agency CEO’s first six months at the summit of Havas Media Network in the U.S.

Digital publishers and media organizations are simplifying the signup process for new email subscribers by personalizing experiences, utilizing lead magnets, leveraging interactive content and more.

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The deal let Picsart train create an AI model using hundred of millions of licensed images to power a new platform for both companies.

Amid a transforming media ecosystem, advertisers are turning to ad tech partners for tools built for the modern advertising landscape, but evaluating their partners’ capabilities is crucial for success.

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The main message: marketers need to collapse silos because the connected commerce experience, when organically blended with entertainment and social media, is eroding the traditional sales funnel model.

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As the travel industry heads into the summer season, marketers must prioritize personalized customer experiences.

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Here’s Digiday’s guide to the 2024 Cannes Lions International Festival of Creativity.

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