Cannes Briefing: What to expect out of Cannes Lions 2024

What to expect out of Cannes Lions 2024

The Cannes Lions Festival’s evolution from a sun-soaked schmooze-fest to a hive of strategic deal-making, discussion and deliberation continues to unfold this year. Read today's Cannes Briefing.

Additional coverage:

• The Trade Desk and Yahoo are entering the eleventh hour of crisis talks concerning how the latter labels its media inventory in a dispute that could result in the former party cutting advertisers’ access to Yahoo’s video content.
• The art of making sales at Cannes may not be the same strategy taught in business school.
• Influencer agencies are muscling their way deeper into Cannes Lions, as it becomes more of a distinct media channel. Are acquisitions around the corner? More in this Digiday+ Media Buying Briefing.
• Publicis Groupe plans to use this week at Cannes to emphasize its AI expertise and entice its existing client roster to invest more heavily in the space.
• Omnicom’s new partnership with Amazon Ads enables its planning and investment teams to access Amazon’s proprietary browsing, shopping and streaming insights to directly tie linear and CTV investment to purchases made on Amazon.
• No doubt, marketers have found uses for gen AI beyond social copy and internal content creation, but it’s yet to be said if AI will reach an inflection point at this year’s Cannes. Listen to our first episode of the Digiday Podcast at Cannes Lions.
• Last week’s WWDC made plenty of headlines with various AI updates across Apple’s operating system and apps.
• Digital media agency Goodway Group has been laying off employees across multiple teams in the past year as part of an ongoing reduction in its workforce, according to multiple sources who have been terminated.