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It’s the National Week of Making, Reader! This is your cue to create something fun and neato.

In today’s edition:

• Today's Tip of the Day is for marketing copy

• 🙌 Get an extra set of marketing hands

• LinkedIn launches Premium Company Pages

• Additional industry news from Instagram, LinkedIn, and X

Is your social media messaging converting as well as it should? Making this simple adjustment to your copy can dramatically improve your results: 

Change 1 Word

Simply reframing statements can significantly impact interpretation and decision-making. For example:

Changing "if" to "when" statements implies consumers will take a next step. For instance, instead of "If you have any questions, contact us," use "When you have questions, here is how to reach us."

Change "anyone" to "everyone" to tap into our human desire to be part of a group. For example, you could say, "This special offer is available for anyone interested," instead of, "This exclusive deal is available to everyone who signs up this week."

Today's tip is inspired by Melina Palmer, a featured guest on the Social Media Marketing Podcast.

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How to Add a Virtual Assistant to Your Marketing Team

How many times have you wished for more hours in a day? Do you want to hire more help but don’t need a full-time person? 

Hiring a virtual assistant (VA) might be the solution that gives you back valuable time to focus on what matters most to you, whether that’s marketing strategy, content creation, analysis, or campaign planning.

Identify Which Tasks to Delegate

The first step in hiring a VA is to make a detailed list of all the tasks you handle on a daily, weekly, and monthly basis. Consider tasks such as email management, writing blog posts or social media content, graphic design, video editing, research, etc.

Then, identify which tasks you could delegate to a VA.

Next, determine if you need one VA to do a variety of tasks or multiple VAs with different specialties. For example, you may want to hire one VA for administrative work and another for creative tasks like graphic design and video editing.

Find and Hire Your VA

If you don't have access to a VA matching service, many VA websites allow you to post job listings and browse resumes to find the perfect match for your needs.

Keep in mind that just because someone is a virtual assistant doesn't mean they excel at everything, so be sure to seek out those who specialize in the specific areas where you need help. 

Onboard and Train Your VA

While hiring a VA can take a lot of tasks off your plate, implementing efficient systems and clear processes will make sure you and your VA work efficiently.

Document your SOPs, create templates for repetitive tasks, and use a project management system to organize all SOPs, templates, tasks, and VA assignments. This will give your VA a central place to reference for everything they need.

In addition, make sure your VA has access to all the tools and resources they need to complete their work. This may include logins for your project management system, social media accounts, design software, and any other relevant platforms.

Assign Work to Your VA

When you assign tasks to your VA, provide clear, detailed instructions. The more information you can provide, the better your VA will be equipped to meet your expectations and deliver high-quality work. This will also cut down on the back-and-forth communication needed to clarify tasks.

For example, if you want them to create graphics for social media posts, include details like:

• How many graphics you need

• The dimensions and file format for each graphic 

• The website and branding guidelines

• Examples of previous graphics created

• The content themes or topics to focus on

Here's an example:

Create 3 Instagram carousel graphics for Campaign X

• Dimensions: 1080x1080 pixels

• File format: JPG

• Brand colors: [Brand color hex codes]

• Content themes: Highlight our latest blog post, promote our upcoming webinar, and share a customer testimonial

• Reference our website [website URL] and previous posts [links to previous carousel graphics] for design inspiration

• Due date: [Due date]

Schedule Weekly Check-Ins

Building a strong working relationship with your VA is key to a successful partnership. One of the best ways to do this is by establishing regular face-to-face communication via video calls. 

Two to three times a week, meet with your VA to go over the status of current projects, brainstorm ideas for upcoming content, and troubleshoot any challenges that have come up.

Today's advice is provided with insights from Corey Walker, a featured guest on the Marketing Agency Show.

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If you’re looking for fresh marketing ideas—or ways to improve what you’re already doing—check out the Social Media Marketing Podcast.

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🗞 Instagram and Meta AI: Instagram is working on the ability to use Meta AI with your voice. Source: Alessandro Palluzi

🗞 LinkedIn’s New Newsletter Tools: LinkedIn has opened newsletter publishing to all members and introduced new tools to enhance the experience. These include a redesigned interactive reading layout, integration with Microsoft Designer for creating cover images, and improved subscriber emails and notifications. Users can also embed member profiles and pages and stage links for better cross-platform sharing. Source: LinkedIn

🗞 LinkedIn’s New Premium Company Pages: LinkedIn has launched Premium Company Pages and new tools to support small businesses. Premium Company Pages include custom call-to-action buttons, auto-invites, visitor insights, testimonials, and AI-powered content creation. Premium Business enhancements for service providers feature a Services Showcase section, a "Request Services" button, enhanced profile visibility, and AI-assisted conversation starters. Source: LinkedIn

🗞 LinkedIn’s New AI-Powered Features: LinkedIn has announced a suite of AI-powered features. These include an enhanced job search and application experience for Premium subscribers, personalized learning with AI-driven expert advice and coaching, and improved professional knowledge discovery through search. LinkedIn is also expanding AI-driven features for businesses, such as Recruiter 2024, expanded marketing capabilities, and Premium Company Pages for small businesses. Source: LinkedIn

🗞 X’s New Premium Analytics Page: X is rolling out an updated analytics page to provide users with enhanced insights into the performance of their posts. The new analytics features are available to Premium subscribers, who can now access daily data and metrics about how their content is resonating with readers. Source: X Premium

Did You Know?

Ruth Graves Wakefield, American chef and owner of The Toll House Inn, invented the chocolate chip cookie.