You are betting on the wrong marketing horse (most people are)

Your most popular marketing channel is likely the least effective.

We surveyed 118 businesses in different verticals to see which marketing channels they prioritize.

What we found was… troubling.

Turns out, the vast majority of their marketing efforts went to organic social media.

But when we analyzed the ROI for different marketing channels, we found that organic social delivered the worst results.

According to HubSpot’s State of Marketing Report, these are the most effective marketing channels for businesses in 2024:

1. SEO: 16%
2. Social media shopping tools: 16%
3. Paid social: 14%
4. Email marketing: 14%
5. Content marketing: 14%

Is your marketing strategy going down a dead-end road?

My team can help you turn things around. They’ll find the right channels and tactics to connect you with your target audience for maximum returns.

​Start here to get a customized plan for your business.

Cheers,

Neil

PS: Paid search ads can amplify your marketing results from these other channels, but only if they’re fully optimized. Check yours with my free Ads Grader and find out how to improve your ROAS.