Market Mix - 🔍 Not All CTAs Are Created Equal

All Case Studies 🔍 Learn About Sponsorships

Not all CTAs are made equal. Some are hard. Some are soft. Some have icons. But all of them are trying to drive the click. And some do it better than others and today you'll learn how to create CTAs that drive the click.

And as always, thank you to our partners SARAL and Northbeam.

Get your brand in front of 200,000+ marketers & founders.

In partnership with SARAL

From $0 to $400 Million Selling Frying Pans

HexClad, a $400 million / year Cookware brand, has heavily invested in its influencer marketing program.

Here’s their strategy:

Sending free products to creators

HexClad sends free products to celebrity chefs, restaurant owners, and home cooks without asking or requiring them to post about them.

This allows for authentic endorsements.

Dedicated landing page for Affiliate program

Instead of spending countless hours on outbound - a landing page serves as a self-service portal where interested influencers can discover the program, and apply.

And the good news ~ SARAL’s easy-to-use influencer management platform has all the features you need to replicate this success.

So if you're an ambitious brand that wants to scale your influencer marketing program in 2024, using SARAL is a no-brainer.

Today's case study is all about buttons.

Trust me, it's more important than you imagine.

And can make an impact on your conversion rate.

Let's run through these 4 tips:

1. Soft CTAs vs Hard CTAs

Your CTA should match the customer's buying journey.

If this is the first time someone is interacting with your brand (Homepage, Advertorial, Listicle, etc.), “buy now” is too upfront and commanding.

It’s like skipping the date and straight up asking someone to be your significant other.

At this stage, a “learn more” is much more appropriate and makes them feel like the decision is up to them as opposed to a “buy now”.

2. Colors & Readability

Use colors that stand out from your background.

Use a font that is thick and easily readable.

Bonus: Use this free tool to check your contrast → https://coolors.co/contrast-checker/

3. Sticky Buttons

A sticky button is an ever-present call to action button that remains in view as a user scrolls the site.

Anyone with a lot of experience will tell you they can hurt your conversion rate if not done correctly.

So here are some things to consider.

Here are some things that you can try adding to your sticky add-to-cart button:

4. Test Icons

Only use icons if it makes sense.

And you should definitely a/b test because I’ve seen it increase and decrease conversion rates.

With CTA’s, simple changes can mean dramatically different results.

So take a second and look at your homepage.

In partnership with Northbeam

Flip a Switch and Save Millions

Kizik, famous for its patent-protected, hands-free footwear design, allows effortless wear without using your hands.

That innovation extended beyond just disrupting a multi-billion dollar industry and into a partnership with Northbeam Apex.

One of the first brands to utilize Apex, Kizik experienced exceptional results that far surpassed their expectations.

And all they had to do was flip a switch.

Want to learn how you can stop leaving money on the table with the help of Northbeam Apex?