SEJ Today: How FOX.com Optimizes for Branded Search Traffic [CASE STUDY]

SEJTODAY

Monday, April 27, 2020

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SEO

How FOX.com Optimizes for Branded Search Traffic [CASE STUDY]

By Elizabeth Lefelstein

Learn how to identify a branded keyword opportunity, plus create and optimize your preferred landing pages to rank.

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Facebook, News

Facebook Publishes Study on the Mental Health Impact of Social Comparison

By Matt Southern

Facebook commissioned a study of the psychological impact of social comparison, which can be triggered by content on social media.

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Sign up now for Search Engine Journal’s eSummit, an advanced virtual conference for SEO and digital marketing professionals. You’ll get actionable tips, insights, and inspiration from 18 awesome speakers. Learn the latest and greatest trends, topics, tactics, and strategies in SEO, PPC, social media, and content marketing.

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Instagram, News

Instagram Sees Greatest Gains From Recent Social Media Spikes

By Matt Southern

New projections reveal that Instagram is set to see the greatest gains from increased time spent with social media.

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Do More With Less Shopping Ad Budget in 2020 [Webinar]

By Longtail UX

In ecommerce, up to 50% of all Shopping Ad spend is waste – but there's a new way to fix it. Join Longtail UX for a webinar on Thursday, April 30, and see how their solution might work for your ecommerce website.

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Paid Search

7 Dos & Don’ts for Taking Charge of Your PPC Program (Again)

By Pauline Jakober

Found yourself back in charge of your company's PPC program? Here are some tips to help you get your footing.

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Digital Experience

How to Increase Ecommerce Sales with a Usability Study

By Kayle Larkin

Need to improve sales? A heuristic evaluation can help find usability problems on your website. Here’s how to do it.

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Paid Search, ThinkTank Webinar

Paid Search: Driving Strategy at the C-Suite [Webinar]

By Loren Baker

Join our next webinar and learn how to position the power of paid search and leverage it in the boardroom.

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News, SEO

Free PageRank E-Book from Princeton

By Roger Montti

Nearly 100 pages on how PageRank works. A gold mine if geeking on PageRank is your passion.

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News, Snapchat

Snapchat Usage Up During COVID-19, Data Shows How User Behavior is Changing

By Matt Southern

Snapchat gained 11 million daily active users in the first quarter of 2020, bringing the total count to 229 million.

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Local Search

15 Things You May Not Know About Yelp

By Julia McCoy

Have a local business? Then you need to get to know Yelp. Learn 15 facts and stats about Yelp.

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SEJ Today: Google Cuts Its Marketing Budget By 50%

Friday, April 24, 2020

Get the latest SEO, PPC, content marketing, and social media news delivered daily. SEJTODAY Friday, April 24, 2020 Brought to you by: logo News Google Cutting Up to 50% of Marketing Budget By Roger

[Webinar] Paid search: Driving strategy at the C-suite

Friday, April 24, 2020

Position the power of paid search and leverage it in the boardroom – join our next live webinar. What: Paid Search: Driving Strategy at the C-Suite When: Wednesday, May 6 at 2 pm ET Where: GoToWebinar

SEJ Today: Google Ads to Require ID Verification

Thursday, April 23, 2020

Get the latest SEO, PPC, content marketing, and social media news delivered daily. SEJTODAY Thursday, April 23, 2020 Brought to you by: logo News, Paid Search Breaking: Google Ads to Require Identity

SEJ Today: How to Use Structured Data to Support E-A-T

Wednesday, April 22, 2020

Get the latest SEO, PPC, content marketing, and social media news delivered daily. SEJTODAY Wednesday, April 22, 2020 Brought to you by: logo SEO How to Use Structured Data to Support EAT By Lily Ray

SEJ Today: Google on Navigation Menu Changes and Rankings

Tuesday, April 21, 2020

Get the latest SEO, PPC, content marketing, and social media news delivered daily. SEJTODAY Tuesday, April 21, 2020 News, SEO Google on Navigation Menu Changes and Rankings By Roger Montti Google's

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