GrowthHackingIdea - Increase your product`s value by 360%
In a study, subjects were given the task of finishing self-assembly IKEA furniture.
Researchers then priced the objects the experimenters had assembled as well as already assembled IKEA furniture.
Results showed that the subjects were willing to pay 360% more for furniture they assembled themselves, as opposed to pre-assembled furniture!
Do you want your customers willing to pay you 360% more too? Let them take part in creating their final product, BEFORE PAYING YOU, so they can say "I created it" (set their own settings, upload, publish, fill smth, etc.).
Source: beyondphilosophy.com
Cheers,
Charlie Patel ;)
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