GrowthHackingIdea - (+49%) Awesome icons vs Boring text
Designers made an improved "add to card" icon:
(a basket sign)And then marketers tested it vs boring “add to cart” text button.
Result.
The boring button with the text “add to cart” outperformed the awesome icon by 49%.
Source: www.shopify.com
Cheers,Charlie Patel ;)
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