HubSpot - 🇺🇸Happy Fourth, peeps 

🇺🇸🌟For those of you currently on a beach — we'll see you next week. For those of you currently wishing you were on a beach but are stuck at work, we got you. Just click on these ambient beach sounds while you read this newsletter.

• 👩‍💻 One thing that HubSpot's director of content marketing wishes she'd known in her first five years of marketing 
• 💰 ICYMI: NBA, TikTok, and Moz marketers give their top tips 
• ⛔ Why Microsoft's in trouble with the EU 

See you next week, with an interview you’ll love if you’re a fan of oatmilk and/or snarky anti-marketing.

TIPS FROM THE TOPS

🎆Our subscriber's burning question: "What is one thing you wish you’d known in the first five years of your marketing career?"

Ooh – juicy. Let's see what HubSpot's director of content marketing, Karla Hesterberg, has to say: 

"Growing a career in marketing isn't always straightforward. There aren't always clearly defined role progressions or job openings to do the type of work you want. 

Remember that regardless of your current role's scope, a lot of progression in this field comes from the projects and experiments you identify a need for and make the case to lead. 

It's not as prescriptive as someone telling you what the next step is to get to X role — in many situations, you have to identify opportunities that benefit both the business and your career and make a strong case for yourself.

Want to submit a future question for a HubSpot exec? Fill out this form. 

A HELPFUL RESOURCE

Apps That Make Marketing Analytics Easy

For unrivaled insights that matter most for today’s marketers — tap into the platform for professional people. 

And do it using LinkedIn’s list of recommended partners. From attribution reporting to conversion tracking to real-time analytics, here are the top apps to help you transform your lead generation pipeline.

IN CASE YOU MISSED IT

• NBA marketer takes B.I.G. risks: How Ron Goldenberg brought the Brooklyn Nets to Paris 
• Stop trying to go viral, says TikTok VP: Why going viral shouldn't be your goal, according to the unlikeliest of sources 
• Outsmart AI: Freaking out over Google's future zero clicks? Stay calm. Moz's senior content strategist isn't worried

BONUS: LINKEDIN INSIGHTS

How LinkedIn’s Revenue Attribution Report will make you look like an all-star

B2B marketers increasingly feel like left-hand scissors in a right-hand world: Even as their tools grow more advanced, most marketing platforms simply aren’t built for the B2B buying cycle. 

Thanks to the Revenue Attribution Report you can uncover insights to see how your work influences business outcomes:

• Prove marketing impact to sales and marketing leadership on metrics that matter most like revenue, pipeline, and ROAS. Done right and you can win over the room.
• Connect LinkedIn marketing initiatives to sales success. Understand how leads influenced by LinkedIn marketing are converting down the funnel to closed won opportunities.
• Understand what drives results and why. Take out the guesswork and know exactly where you should double down.

OPEN TABS

• 📹  Shrinking: Over 70% of consumers want short-form vids over long — if I had to guess, I'd say it's our speedily deteriorating attention spans, but don't take my word for it … a HubSpot writer sifts through the psychology 
• 🔥 Under fire: Brussels is mad at Microsoft. Wired gets into the claims that the mega-tech company is conducting “abusive” bundling, which is illegal in the EU
• 🤳 Pinteresting: Get ready for lots and lots of wedding Reels in your future. Pinterest will allow its users to create short vids of their Pinterest boards to share on IG or TikTok, presumably a move to appease its Gen Z audience
• 👀 Peep: LinkedIn’s list of recommended tools for tackling real-time analytics, attribution reporting, and B2B measurement like a beast.

This week's email was brought to you by Caroline Forsey. Editing by Curtis del Principe and Laura M. Browning.
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