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Everything's bigger with Enterprise Product Management

Mention “enterprise,” and people will inevitably think about Star Trek or a massive organization. We can’t remember any product managers boldly going where no one had gone before unless they were the ones wearing the red uniforms.

Meanwhile, in product management news, browsers are targeting the enterprise, a startup makes comprehensive documentation agile, Europe is looking at data centers in space, and Apple is making it easier to communicate with Android, sort of.

Enterprise product management 101. Startups and enterprises take decidedly different approaches to product development. A common perception is that early seed companies tend to be fast-paced and overly active. while large, established corporations are more leisurely and steady in their approach. Nick Saraev with Fibery explores the reason for that perception with a look at the day-to-day roles and responsibilities of a PM in an enterprise company and a couple of case studies of enterprise product development in action.

Enterprise product management: How to run product in large organizations. Janna Bastow with ProdPad welcomes you to the intricately complex world of enterprise product management, where the stakes are high, and the scope is massive. Here, product cycles are more like marathons than a race to the finish line. You’re playing a long game, integrating products into complex systems and juggling more tech debt and constraints. And with a larger cast of stakeholders and customers, aligning everyone’s expectations with the company’s goals is part of your daily hustle.

Enterprise products, an information architect’s perspective. In the realm of digital products, some cater specifically to the enterprise. Dan Brown defines what he means by “enterprise products” and explains their acute information architecture challenges.

The difference between enterprise software and selling software to enterprises. There's a difference between selling enterprise software and selling software to enterprise-level companies. It may seem like it's just a nuance, but it's actually much more. The truth is, enterprise-level companies require and expect so much more from your software products. In this video, Product Collective Co-Founder Mike Belsito goes over these differences after zooming in on a part of a keynote talk that Pete Koomen, Co-Founder of Optimizely, gave at INDUSTRY: The Product Conference in the past.

Deep Dive: Enterprise product management. If you've ever wondered why managing products for large enterprises feels like playing 3D chess while your friends in consumer tech are playing checkers, you're not alone. Enterprise product management is a different beast with its own challenges, strategies, and rewards. Our own Mike Belsito explore the nuances, challenges, and strategies that define success in the world of enterprise product management.

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We're just 81 days from INDUSTRY: The Product Conference, and pricing increases on August 1st.

You can now check out the near-complete agenda, which covers topics ranging from Artificial Intelligence's impact on the Product Manager's role to developing product strategies and roadmaps. Plus, we'll have the "Godfather of Jobs to be Done," Bob Moesta, conducting a live JTBD interview on stage—which is pretty rare and a great way for everyone to learn. You won't want to miss that.

We have even more significant discounts for teams. Hit reply if you need that code or have any other questions!

Unlocking the Power of Agentic AI: What Product Managers Need to Know

Wednesday, July 17rd @ 01:00 PM EST

In this session, we'll dive into the world of Agentic AI and its transformative potential for enterprises. From its ability to autonomously pursue complex goals and workflows with limited human supervision to its potential to optimize operations and enhance human-AI collaboration, we will explore the key capabilities and benefits of Agentic AI — highlighting the issues that are especially relevant to Product Managers and Product Leaders.

After this session, you'll gain a deeper understanding of how Agentic AI can be leveraged to solve complex, high-impact problems across various domains and industries, and how it promises to usher in a new era of empowered productivity. Plus, we'll cover your questions, too!

Resources and news curated by Kent J. McDonald.