📂 Airtable reminds you what you're losing before cancelling

Today's newsletter is proudly supported by Sales.co 🎉

Sales and marketing are two sides of the same coin. And there's no better way to generate results tomorrow than through email outreach. I couldn't be more excited to partner with Sales.co to help more startups do cold email well. They handle everything from idea generation to a/b testing. All you have to do is show up for the sales call. Founded by two software engineers, their approach is data-driven and scalable, and they only care about bringing you qualified leads. Make sure to mention "Corey" or "Swipe Files."

Here's an interesting example of how Airtable discourages users from canceling.

They show this screen when users intend to cancel their paid plan:

AirTable reminds you what you're missing out on by canceling your account.

And at the bottom, you have to confirm that you know what you're losing.

Some would call this a dark pattern, but I think it's totally fine.

—Corey

p.s. ready to take your marketing skills to the next level? Invest in a Swipe Files membership to get 4 courses on SaaS Marketing.

Swipe Files does not have sponsors. We have partners.

We partner with trusted top-tier service providers. In fact, I reached out to them — each one has been carefully selected and vetted so I have 100% confidence in recommending them to you. Doing business with them supports this newsletter. 😊

See how these services can help you grow and mention "Swipe Files" or "Corey" for special treatment:

  • Conversion Factory — My product marketing agency on a subscription to help you turn traffic into revenue.
  • ReactSquad — The only developer matchmaking service for SaaS startups focused on vetted engineers who focus on React & Node.js.
  • xFusion — Get trained, reliable, and affordable customer support reps ready to go for your business.
  • Sales.co — Cold email from idea generation to A/B testing, all you have to do is show up for the sales call.
  • Videodeck — Done-for-you video production with an expert team at an affordable price.
  • Dofollow — My go-to service for sourcing high-quality backlinks in ethical ways to help you rank higher in Google.
  • Embarque — Level up your content and SEO at an affordable price, from keyword research to content production to promotion.
  • MarketerHire — Get matched with a top-tier freelance marketer within 48 hours.
  • A Team Overseas — Proactive VAs for founders who need more than just task-takers.
  • Boopos — The best way to buy & sell SaaS businesses with founder-friendly financing.

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