LinkedIn is officially rolling out its own AI-campaign tool

July 11, 2024

LinkedIn is officially rolling out its own AI-campaign tool

LinkedIn is set to join its platform peers by officially rolling out its own AI-powered campaign tool called Accelerate by the end of the year following a period of testing.

Additional coverage:

Sources state Teads, the Altice-owned stalwart of outstream video, has recently held talks with private equity and strategic players.
On Wednesday Amazon Web Services debuted new features aimed at improving the accuracy of large language models — a key hurdle for attracting consumers that are still wary about “hallucination” issues with LLMs.
Influencer marketing company CreatorIQ has hired marketing software and web analytics executive Chris Harrington as its CEO as the organization pushes the next phase of growth.
Some publishers say ad revenue is pacing 15% up year over year while others are still managing their expectations for how 2024 will shake out. More in this Digiday+ Media Briefing.

Other things to know about

Tomorrow is your last chance to enter the Digiday Technology Awards. Don't miss this opportunity to showcase how your technology is modernizing media and marketing. Be sure to enter by 11:59 p.m. PT.
As advertisers grapple with higher ad costs and limited availability of premium inventory for political campaigns, they’re shifting from broad-spectrum approaches to data-driven tactics to convert undecided voters. Sponsored by Seedtag.
The extensive targeting capabilities of mobile in-game video ads help brands reach diverse demographics with high engagement and positive brand experiences. Sponsored by Zynga.

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LinkedIn is officially rolling out its own AI-campaign tool