GrowthHackingIdea - +6258% to the price to sell the product
Rob Walker and Joshua Glenn embarked on an experiment to see if they could resell cheap stuff on eBay and make a profit, all by adding personal stories to the item descriptions.
For example, they added an emotionally charged story to a ceramic horse head for $1 and a bunch of other stuff.
The results?
With a story they resold the ceramic horse head for $62.95 – A 6258% increase!
Overall the project brought in nearly $8,000 combined.
Source: conversionxl.com
Cheers,Charlie Patel ;)
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