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📰 Industry Roundup

20 Newsletter Valuation Factors: Newsletters are valuable digital assets, and digital asset marketplaces like Micron are well-positioned to observe the factors that drive deal flow and valuation. Here are 20 factors to consider… Read

2 Types of Newsletter Acquisitions: Newsletter acquisitions are never black and white, but they do tend to fall into two broad categories: List acquisitions or brand acquisitions. Use this outline to make sure you’re clear on which category your deal represents and what the benchmarks are for that type of deal… Read

NY Times Tests AI-Written Headlines: Just as flagship publishers including the NY Times battle AI learning models that are being trained on their content without consent, evidence suggests that these same publishers are experimenting with AI to drive publishing efficiencies just as newsletter operators of all sizes are… Read

Boost Email Opens By 18% With This Simple Tactic: After overcoming deliverability hurdles, your newsletter’s performance depends on the email being actually opened. The subject line is often the make or break catalyst for that open, and a little curiosity can help boost those open rates… Read

⚒️ Letter Ops

CASE STUDY - 13 Lessons From 2 Newsletter Exits: Matt Merrick started, grew and sold 2 newsletters in an 8 month period. Here are the lucky 13 lessons he learned on his journey… Read

CASE STUDY - The Slice Gets Acquired Via X Post: Jared Bauman saw a “Newsletter For Sale” post on X from The Slice’s founder Sean Markey and the rest was history. Jared shares details of his diligence and negotiation process, as well as his plans to warm up this inactive newsletter for solopreneurs and make it thrive… Read

CASE STUDY - The Other Side Of A $40K Newsletter Acquisition: Newsletter acquisitions are a rollercoaster ride filled with thrills, expected and otherwise. Michael Parrish bought the daily AI newsletter BotEatBrain back in April for $40,000. A few short weeks later, he found his emails being labeled as unsafe and facing a mass of unsubscribes. He battled back and generated enough revenue over 3 months to cover the acquisition price and has captured his journey in a series of posts… Challenge / Victory

Looking to Sell Your Newsletter?: A number of established Internet marketers are offering to buy newsletters in a few categories. It can be a great signal of confidence when industry veterans are investing in the channel. A boom in newsletter exits has been expected for a while, although at the lower end of the market as less-experienced operators move on to new ventures. Opportunities like these abound, though bear in mind responses count as seller-initiated inquiries… Read

🎉 Just For Fun

There Was A Time When Unsubscribes Were Even More Painful Than Today…

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Disclaimer: Not financial or business advice. This newsletter is strictly for information and education purposes and may contain affiliate links or sponsored content from a variety of partners to keep this newsletter free of charge.

Newsletter Business is published by Digiventures Media Group LLC.