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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Unwashed Eggs

Unwashed Eggs are freshly laid eggs that are purposefully not rinsed in an effort to retain the egg’s natural coating.

This natural coating is called "the bloom” or “the cuticle”. It keeps bacteria out by sealing the pores in the egg’s shell.

Farm-fresh unwashed eggs are safe to store on the counter for at least two weeks. They last at least three months under refrigeration.

The USDA requires commercially sold eggs to be washed prior to packaging and kept under constant refrigeration. However, eggs in most European countries are processed with the bloom intact and stored on the counter.

TikTok users have posted more than 1M videos related to unwashed eggs.

What's Next

Unwashed Eggs are part of the Traditional Farm Foods meta trend.

More than 90% of consumers consider sustainability when choosing a brand. And, from 2020-2023, there was a 20% jump in the number of consumers looking for food and beverages with health benefits.

Unprocessed, non-pasteurized dairy is one type of farm food that’s been around for thousands of years. Raw kefir and raw milk are popular options today.

In addition, some consumers are turning to a freeze dryer to preserve their farm-fresh foods. That’s why freeze-dried beef, freeze-dried beef liver, and freeze-dried eggs are trending.

Topic #2

Vtubing

Vtubing, short for virtual YouTubing, is a form of online content where creators use avatars instead of showing their actual physical appearance.

Vtubers use motion capture technology, facial recognition software, and other tools to capture their movement and control their avatars in real-time.

Vtubing is most often based on entertainment or gaming. It’s also been referred to as “unscripted anime.”

Twitch and YouTube are the most popular platforms for vtubing and, for some creators, it’s very profitable.

Vtuber Hakui Koyori has 1.1M followers and brought in a total of $1.7M in 2023 via YouTube’s super chat feature. That made her the third most super chatted YouTuber of the year.

In the first quarter of 2024, viewers watched more than 403M hours of vtubing. That was the most vtubing viewing hours ever recorded in a single quarter.

What's Next

Vtubing is part of the Virtual Avatars meta trend.

The market for digital avatars is predicted to grow at a CAGR of 49% through 2030.

These avatars can be seen in social media, virtual reality, and the metaverse as well as in ads and training videos.

AI cartoonizers transform a photo into a 2D or 3D cartoon avatar of users.

AI-powered TikTok Avatars were released in June 2024. Brands can take advantage of pre-built avatars or build a custom avatar based on the likeness of a creator or spokesperson.

Synesthesia AI enables brands to create videos featuring AI-powered avatars. The videos are geared toward learning and development, marketing, and sales.

Topic #3

Fillout

Fillout is a no-code tool for creating forms, surveys, and quizzes.

Users can also access Fillout’s AI capabilities to build forms, optimize questions, and refine the design.

(Search volume for “AI form generator” has increased more than 1,100% in the past two years.)

To enable automated data flow, Fillout integrates with a variety of databases like Notion, Salesforce, HubSpot, and Airtable.

Fillout has more than 77K clients including Wayfair, Airbnb, and Harvard University.

What's Next

Fillout is part of the AI Lead Gen meta trend.

According to a recent survey, 60% of sales and marketing executives predict that AI will either significantly or very significantly impact their lead identification process.

And more than 60% of marketers expect AI to improve their engagement and responsiveness to leads.

One marketing agency employed an AI tool to prioritize leads and saw a 30% increase in sales productivity as a result.

Besides Fillout, here are three other AI-powered lead gen tools:

Amplemarket is a sales platform that uses AI to automate social prospecting, buyer intent detection, and email replies.

Seamless.ai is a real-time search engine that uses AI to find and validate decision makers’ contact information.

Instantly AI is a cold email outreach platform that offers a lead database, email warmup system, and a unified inbox.

Topic #4

GoLogin Browser

GoLogin Browser is an anti-detect browser that allows users to mask the identity of their actual device in order to manage multiple online identities.

Within the GoLogin browser, users can spoof all identifying criteria in order to create thousands of separate profiles. Each profile has its own unique digital fingerprint that appears authentic on any website.

For example, social media sites will block users who log into separate accounts while using the same digital footprint. That’s why the GoLogin browser is especially useful for individuals or businesses who are managing multiple accounts from a single device.

GoLogin is used by ecommerce managers, affiliate marketers, and social media marketing agencies as well as journalists and individuals who want to browse the web anonymously.

Founded in 2019, the platform currently has more than 350K users.

What's Next

The GoLogin Browser is part of the Anti-Detect Browsers meta trend.

Anti-detect browsers combine several privacy methods of the past into one streamlined tool that provides thousands of virtual identities.

Search volume for “anti-detect browser” has increased by nearly 150% in the past two years.

Here are a few more trending platforms in this space:

AdsPower offers more than 20 customizable parameters for each digital identity and now has more than 3M global users.

Dolphin Anty features WebRTC leak protection, a built-in user-agent manager, and mass profile actions.

Octo Browser provides teamwork features that enable users to share and transfer digital profiles among team members.

Hidemyacc allows users to create drag-and-drop automation scripts to perform repetitive tasks while using select profiles.

Exploding Topics Pro Members Saw
These Trends Over 12 Months Ago

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Exploding Topics - ET: July 16th 2024

Topic #1

Unwashed Eggs

What's Next

Topic #2

Vtubing

What's Next

Topic #3

Fillout

What's Next

Topic #4

GoLogin Browser

What's Next

Exploding Topics Pro Members Saw
These Trends Over 12 Months Ago

Older messages

ET: July 9th 2024

ET: July 2nd 2024

ET: June 25th 2024

ET: June 18th 2024

ET: June 11th 2024

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Exploding Topics - ET: July 16th 2024

Topic #1

Unwashed Eggs

What's Next

Topic #2

Vtubing

What's Next

Topic #3

Fillout

What's Next

Topic #4

GoLogin Browser

What's Next

Exploding Topics Pro Members SawThese Trends Over 12 Months Ago

Older messages

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Exploding Topics Pro Members Saw
These Trends Over 12 Months Ago