The Generalist - Introducing The Future 50
Introducing The Future 50Meet 50 of the world’s highest-potential startups. Nominated by investors, selected by The Generalist.Friends, I am extremely excited to announce the launch of Future 50, a database of the world’s highest potential startups valued at or under $200 million at the time of nomination. It’s the product of a five-month process involving the wisdom of elite venture practitioners, access to confidential information, and detailed independent research. When we first set out to create the Future 50, we asked ourselves a simple question: How can we ensure Generalist supporters know about the world's most promising startups before they become well-known? Our goal was to deliver genuine foresight. Simply hearing about a promising startup at the right moment can serve as an inflection point – for an investor seeking an outlier, a talented operator looking for their next challenge, or a founder seeking inspiration. We became obsessed with creating our version of an early detection system for great companies, driven by our editorial process. The Future 50 is a benefit for premium subscribers. If you’re not a member yet and you work in tech or VC, this should justify joining. Just follow the link below. About the awardeesIf you want to learn more about the Future 50, here are a few key details. First, this is a list that spans continents and countries. In total, awardees are headquartered in 11 different countries, to be precise. Awardees are saving mothers’ lives in America, unlocking digital payments in South Africa, buying land for reforestation in Brazil, creating AI models in India, and leveling up brand marketing in New Zealand. As those company descriptions suggest, the Future 50 also spans sectors. There are no prizes for guessing the most common sector: AI. Other popular sectors included fintech, SaaS, crypto, and healthcare. What size teams do the Future 50 awardees have? On average, 58.66. The smallest team recorded has 8 people; the largest, 389. There’s much more to learn about every awardee. Discover the AI logistics firm clocking $45 million in annual revenue, the public safety startup using drones as first responders, and the next “AWS for biology” by following the link and becoming a member. Our processThere are an infinite number of ways you might try and create a list like this one. You could collate it based on perceived status, hard metrics, personal opinion, or the opinion of ceremonial judges. We took a different approach, with a few key characteristics:
No process is perfect, and there are certainly trade-offs to our approach, but it’s enabled us to create something unique: a global, detailed, actionable list of potentially legendary companies – many of which I had never heard of before. What you can expectBy joining as a member and unlocking the full Future 50, here’s what you can expect:
Join us now to unlock the full database and learn about 50 of the world’s highest-potential startups. Brought to you by MercuryIf Jony Ive built a banking* experience… It would look a lot like Mercury. The Generalist has been a Mercury customer for years, and I’m constantly awed by the platform’s beauty, thoughtfulness, and power. It’s become a core part of how we run our business and is probably the only banking product I find a genuine pleasure to use. Mercury’s banking experience isn’t just loved by The Generalist. Some of the world’s most prominent and promising startups – like those named in the Future 50 – trust Mercury to simplify their finances and power essential workflows, like paying bills or sending invoices. By using Mercury, customers save time, get granular visibility into their finances, and have finer-toothed control over money movement. Apply in minutes today at mercury.com to simplify your finances and perform at your best. *Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC. The Future 50Meet 50 of the world’s highest-potential startups. Nominated by investors, selected by The Generalist. ... Subscribe to The Generalist to unlock the rest.Become a paying subscriber of The Generalist to get access to this post and other subscriber-only content. A subscription gets you:
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