'It's in Google's best interest': Sources urge more formal Privacy Sandbox legal terms

Some even ponder the benefits of regulating web browsers, just like a public utility.
July 17, 2024

‘It’s in Google’s best interest’: Sources urge more formal Privacy Sandbox legal terms

A May outage involving the Google Privacy Sandbox APIs put the stark realities of Google Chrome deprecating support for third-party cookies into focus for many in ad tech.

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Some even ponder the benefits of regulating web browsers, just like a public utility.

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This week’s Future of TV Briefing looks at how creators are becoming more professional as they diversify their revenue streams.

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Emotional alignment between an ad and the content an audience consumes is essential in driving positive attention, fragmentation and tech limitations make this challenging for advertisers.

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Publishers aren’t ready to press play yet on dedicated Privacy Sandbox tests.

According to Blockboard CEO Matt Wasserlauf, the conversation around programmatic CTV is shifting to an outcomes-based direction.

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The third installment of Digiday’s 2024 CMO Strategies series examines current investment in display advertising, as well as the business strategies and challenges associated with this marketing channel.

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As teams feel the squeeze on their budgets and media effectiveness, they’re diversifying revenue drivers and experimenting with new and lower-funnel channels.

howdy!
The assassination attempt on former President Donald Trump starkly highlights the razor-thin line between profit and ethics that platforms are precariously tightrope-walking as the presidential race heats up.

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On the latest episode of the Digiday Podcast, Tubi CMO Nicole Parlapiano shares her perspective on the so-called streaming wars, pitching Tubi’s multicultural viewers and the streaming platform’s growth track.

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The assassination attempt on former President Donald Trump starkly highlights the razor-thin line between profit and ethics that platforms are precariously tightrope-walking as the presidential race

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'Everything is AI now': Amid AI reality check, agencies navigate data security, stability and fairness

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