'It's in Google's best interest': Sources urge more formal Privacy Sandbox legal terms

Some even ponder the benefits of regulating web browsers, just like a public utility.
July 17, 2024

‘It’s in Google’s best interest’: Sources urge more formal Privacy Sandbox legal terms

A May outage involving the Google Privacy Sandbox APIs put the stark realities of Google Chrome deprecating support for third-party cookies into focus for many in ad tech.

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Some even ponder the benefits of regulating web browsers, just like a public utility.

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This week’s Future of TV Briefing looks at how creators are becoming more professional as they diversify their revenue streams.

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Emotional alignment between an ad and the content an audience consumes is essential in driving positive attention, fragmentation and tech limitations make this challenging for advertisers.

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Publishers aren’t ready to press play yet on dedicated Privacy Sandbox tests.

According to Blockboard CEO Matt Wasserlauf, the conversation around programmatic CTV is shifting to an outcomes-based direction.

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The third installment of Digiday’s 2024 CMO Strategies series examines current investment in display advertising, as well as the business strategies and challenges associated with this marketing channel.

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As teams feel the squeeze on their budgets and media effectiveness, they’re diversifying revenue drivers and experimenting with new and lower-funnel channels.

howdy!
The assassination attempt on former President Donald Trump starkly highlights the razor-thin line between profit and ethics that platforms are precariously tightrope-walking as the presidential race heats up.

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On the latest episode of the Digiday Podcast, Tubi CMO Nicole Parlapiano shares her perspective on the so-called streaming wars, pitching Tubi’s multicultural viewers and the streaming platform’s growth track.

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Platforms struggle with misinformation and exploitation amid Trump assassination attempt

Tuesday, July 16, 2024

The assassination attempt on former President Donald Trump starkly highlights the razor-thin line between profit and ethics that platforms are precariously tightrope-walking as the presidential race

Report: Insights into maximizing marketing budgets

Monday, July 15, 2024

How marketers are responding to tightening budgets amid rising cost ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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'Everything is AI now': Amid AI reality check, agencies navigate data security, stability and fairness

Monday, July 15, 2024

AI tools and platforms, whether they're built on generative AI or glorified machine learning, have flooded the marketplace. In response, agencies are wading through them via sandboxes, internal AI

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