'Everything is AI now': Amid AI reality check, agencies navigate data security, stability and fairness

‘Everything is AI now’: Amid AI boom, agencies navigate data security, stability and fairness

AI tools and platforms, whether they're built on generative AI or glorified machine learning, have flooded the marketplace. In response, agencies are wading through them via sandboxes, internal AI task forces and client contracts.

Additional coverage:

• Google's Privacy Sandbox outage sparks contractual concerns since its terms of service leave users footing the bill even when it doesn't work.
• Holding companies as well as independents have stepped up their resource-building around retail media and the broader catch-all of commerce media — although there’s a lack of standardization around the terminology used in the space. More in this Digiday+ Media Buying Briefing.
• Short-form videos may have surged in popularity over the past several years, but the long-form video format is on the comeback trail.
• In the latest edition of our Confessions series, we hear from a DTC investor on what it’s like to work with founder-influencers and why it’s a difficult balance to navigate.