Report: Insights into maximizing marketing budgets
Recent data shows that marketing investments remain flat, save for seasonal peaks. Teams are working with roughly the same budgets as in 2021 while facing increasing costs. One result of doing more with less is that leading marketers are carefully evaluating the channels they’re using, their effectiveness and how to stretch their budgets further. In this data-driven report, learn how marketers are diversifying revenue drivers, experimenting with new channels and how the critical roles of lower-funnel channels and strategies are shaping holiday campaign timing. Download the report to learn more about:
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