tl;drMarketing - tl;dr Marketing May 08th - 2020 Issue

Digital Marketing News Roundup

May 08th - 2020

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Today\’s digital marketing roundup includes news that Google Launches a Rising Retail Categories Tool to Discover Trending Product Categories, Different TLDs of Pinterest Are Listed with the Duplicate Recipe in SERPs and more.

SEO

Google drops description, publisher logo height and width as Required properties for AMP Article Structured Data

Google has removed the following recommended fields from AMP Articles description, publisher.logo.height, publisher.logo.width. You AMP pages will validate for Article structured data without them. They also announced that The Rich Result Test now supports Article structured data [...]

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SEO

Different TLDs of Pinterest Are Listed with the Duplicate Recipe in SERPs

It would appear that different TLDs (.de,.ie, etc) of Pinterest are listed with the duplicate recipes in the SERPs, apparently a side effect of the new core update. Google is aware of the issue and [...]

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SEO

GMB Adds a COVID-19 Responder Policy for Hotels

Google has added a new feature to Google My Business for hotels. This is a new feature lets hotels add if they offer free or discounted rooms for COVID-19 responders. Apparently it’s not yet available [...]

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Social Media

Twitter Has Started Rolling out Tweet Scheduling Option to More Users

Twitter has started rolling out tweet scheduling option to more users, sadly not there for me yet.

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Paid Media

Google Tests a New Design for Showcase Shopping Ad That Some Folks Might Consider to Be an Organic Listing

Google is running a format-blending Shopping ads test that apparently has the product listing ad (PLA) accompanied by a text block below it with a blue linked headline and description. The text is still in [...]

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SEO

Google Launches a Rising Retail Categories Tool to Discover Trending Product Categories

Google has just released the rising retail categories tool on Think with Google, think of it as Google trends but for discovering trending product-related categories. Google has said that for the next few months, they [...]

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General

Google has cancelled Connect Live 2020

In a move that would not surprise anyone at this point, Google has decided to cancel Connect Live this year due to ongoing COVID-19 concerns, there will NOT be a digital version either. It’s the [...]

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Social Media

Pinterest Launches Shopify App to Turn Their Products into Shoppable Product Pins

The Pinterest app on Shopify includes a suite of shopping features like tag installation, catalog ingestion, automatic daily updating of products, and an ads buying interface. The app automatically creates a connection between the individual store [..]

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SEO

Local SERPs Gets a Shuffle with the Broad Core Algorithm Update

The core update that happed on the 5th of May seems to have an impact on Local SERPs as well. Bright Local’s Local Rank Flux tool tracks daily ranking movements across 14,000+ keywords to measure [...]

tl;drMarketing

General

Vulnerability Discovered in Elementor Pro < 2.9.4

Note that this affects the Elementor Pro version, not the free one from the wordpress.org repo.  In versions prior to 2.9.4, there is a vulnerability that allows any logged-in user to upload and execute PHP scripts on the [...]

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tl;dr Marketing May 07th - 2020 Issue

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