Marketing Letter - 🤖 Humanizing Your AI Content

GM dorks,

Welcome back to the newsletter that knows this one all too well:

Here’s what’s good this week:

→ Humanizing Your AI Content 🤖

→ Is The Next Algo Update Already Beginning? 👀

→ Planning for Holiday Marketing— Too Soon? 🤔

→ more, obviously 💬

But first…

​This Week's Video 🗣️🎙️​

In this week's video, I am excited to share with you all about the Ultimate PBN Experiment that I will be conducting. The experiment will involve testing five services, including Sockets PBN Links, Saker SEO PBN House, Rank Club, Arch SEO, and Empower House. All the services will target the same keyword, and the winner will be determined by the highest ranking after three months from the last service's delivery. Tune in for more.

​YouTube​​

What’s Going Down @ Google 📊

→ According to SEORoundTable, this new round of volatility being noticed by many SEOs might signify the start of a Google Search ranking algorithm update.

→ Still, as far as we know, the next core update should be coming in the next few weeks… whether that’s July or August is yet to be seen.

→ If Local SEO is your game, this piece summarizing the 11 Known Google Business Profile Fields That Impact Your Rank is absolutely worth a look.

→ As of August 2025, Google’s goo․gl links will no longer work. Apparently, there are “3.6 billion http://goo.gl links that Majestic has picked up. And 36 billion historically.” So… should be fine, right?

AI Insight 🤖

→ Speaking of Google, this piece takes a look at Google Ads’ newest AI-driven changes, analyzes how they’ll impact PPC marketers, and drops some helpful recommendations.

According to the article, AI has contributed to search volume going up substantially (that’s good), but AI is leading to a 60% decrease in average CTR (that’s bad), which could lead to a 30% reduction in organic traffic (that’s very bad).

How to deal with this conundrum? Well, the article has a lot to say, but here are three hot tips:

1. Stay current on match types and Google campaign formats
2. Abandon copy and pasting strategies
3. Invest in original, high-quality content

For a more in-depth analysis of all of these (and more), read the article.

→ Here’s a response to Adobe’s “State of Customer Experience” report, focusing on how AI can be used to optimize personalization, and in doing so, boost sales and conversions in your e-commerce. Here are 3 key takeaways:

- 46% of customers remember positive experiences that felt highly personalized
- 34% appreciate relevant ad content that meets their needs and interests
- ​​”Companies that grow faster realize 40% more of their revenue from personalization,” and “AI-powered tools like Meta Advantage+ shopping campaigns can help you enable automation across each step of the ad creation process”

Personalization matters. May as well direct your AI-integration in a way that keeps that in mind.

→ If you’re like every other digital marketer on the planet and have found a way to use AI for content creation, you may have noticed that sometimes the results are… well, robotic. If you’re looking for ways to make your AI content seem a little more human, this article is for you.

TLDR; the three tips are “Don’t use AI to generate all the content,” Edit with your tone of voice, expertise and experience,” and “Edit with your tone of voice, expertise and experience” (such as case studies, statistics and quotes, and images and video.

For more details on how to apply these principles well, you know the drill (click thru).

→ Anthropic’s Claude has arrived on Android, free of charge. The Claude AI Chatbot doesn’t get as much buzz as OpenAI’s products, but many think it’s the real deal.

Social Media Round-up 📲

→ With Reels racking up 200 billion views per day, it’s good news for marketers that Meta’s Reels Overlay Ads have been expanded to be available to more brands. According to Meta, “Facebook overlay and post-loop ads on Reels can be banners on Reels videos, or video ads in between Reels videos.” They’ll show up on screen with a substantial CTA prompt, and advertisers can choose between single image or carousel ads.

→ Reddit is already pushing advertisers to get their holiday marketing strategies together. As detailed in the article, Reddit has already started a series of free webinars on the topic, with a few more upcoming.

→ The bad news for YouTube marketers— ​​the platform won’t be enabling custom thumbnails for Shorts anytime soon. The good news? The team is testing an option to edit your Shorts “thumb frame” post-upload, giving you the option to add text and filters to Shorts thumb frames. So it’s not exactly what we’ve been asking for, but it’s not nothing.

Also

Hell yeah. Send this stuff my way whenever.

Jacky Chou​
Founder of Indexsy
hello@indexsy.com
Let's Connect on Twitter👇

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