GrowthHackingIdea - Reduce Facebook ads cost by 41%
Facebook ads pro Aaron Zakowski found that right side ads is the best choice for a small budget. Though you can’t get the same volume as Newsfeed ads gives, cost per signup from right side ads is about 41% lower than from desktop newsfeed ads.
Bonus tip from Aaron. If your audience is over 500,000 people, start with Optimized CPM bidding, as it gets more conversions than regular CPM or CPC bidding. If below 500,000 - utilize CPM bidding.
Source: aaronzakowski.com
Cheers,Charlie Patel ;)
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