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📢 Google abandons third-party cookie deprecation plans.

• • According to our poll, 40% of marketers weren’t shocked by the announcement, having been skeptical of the project’s viability all along.

🍪 Publishers are continuing to test cookieless alternatives despite Google’s announcement.

🟦 Microsoft releases recovery tool to help repair Windows machines hit by CrowdStrike issue.

• • According to our poll, 51% of marketers weren’t affected by the outage at all. To those of you at Microsoft and Crowdstrike (27%), TGIF. 🫡

🤣 CrowdStrike sent out $10 Uber Eats gift cards to apologize for the outage, but they didn’t work.

🧀 California Pizza Kitchen got hit with a nightmare viral TikTok. What they did next will have you cheesin’.

💬 The new Slack widgets for iPhone make it easier to catch up.

⛺ Burt’s Bees is celebrating its 40th anniversary with vintage camp-themed merch.

🔥 Everyone’s getting in on the Deadpool & Wolverine action.

Monday: Newsjacking involves leveraging trending news to boost brand visibility, capitalizing on public curiosity and media attention to highlight your brand. It’s especially effective with digital and social media. Here’s how to optimize it.

Tuesday: Here’s the best (and worst) advice about generative AI from the speakers at Content Marketing World 2024.

Wednesday: With over 5 billion global users engaging across social platforms, the volume of content is staggering. Algorithms now prioritize interests over connections, and the constant flow of AI-generated content has maxed out users’ ability to process information. With a fragmented social landscape and new platforms emerging all the time, how do we adapt our strategies to combat saturation?

Thursday: See how you measure up against Hootsuite’s 2024 Social Benchmarks for Education, Food and Beverage, Entertainment and Media, Financial Services, Retail, and more.

Mohit posted, “According to industry reports, the best engagement for a reel is 1.5 to 2 percent. We have more than that usually on our Reels but still they are not performing well from the perspective of views.”

Hannah posted, “Tell me the fun ways you’ve celebrated your company’s anniversaries!”

Amy posted, “Seeking advice from people who issue RFPs and from proposal writers. I’d like to know what is the most effective formatting for bios.”

David posted, “Been trying to think of something that could compel contacts to follow a QR code I’d stick on a hand written postcard. I’d like it to link to a gift of some kind. What can I do that I can customize to each person, that could be taken care of online?”

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Ingredients

• 2 dashes Angostura Bitters
• 0.75 oz Cointreau
• 2 slices cucumber
• 0.75 oz fresh lime juice
• 5 leaves fresh mint
• 1dash rose Water
• 1 pinch sea salt
• 1.5 oz vodka

Steps

1. Combine all ingredients in a shaker with ice.
2. Shake and strain into chilled coupe.

Recipe by Cointreau

Answer: “Aw, snap!”