The Dialogues series spotlights marketing mavericks, adland disruptors, and cool creatives in The Daily Carnage community who have new tactics to share. Is that you? Tell us your story.

Meet Kimberly Bailey, Head of Marketing at Alpaca and OG subscriber (’16) of The Daily Carnage.

Kimberly started her career at Flywheel, a high-growth startup later acquired by WP Engine, where she advanced from marketing intern to in-house photographer and producer.

Today, she leads marketing efforts at Alpaca, an Omaha-based edtech startup on a mission to make school the happiest place to work.

Alpaca’s employee engagement platform provides pulse surveys to help school leaders understand school culture and teacher wellbeing on a monthly basis, provides actionable insights for school leaders and districts, and prompts thoughtful celebrations for teachers.

We caught up with Kimberly to hear more about the content strategy that grew her professional community to over 2,100 connections on LinkedIn. Here’s what we learned:

1. Celebrate your little wins on LinkedIn. Relatability creates engagement and connection.
2. Curate your personal LinkedIn feed to learn more about what excites your brand’s target audience—what they celebrate, what they find newsworthy, what troubles them.
3. Find creative opportunities for your CEO to repurpose and generate insights for thought leadership content.

Head to the Carney blog to read our conversation with Kimberly. 

👀 Sponsor this spot to share your content with our community.

This versatile browser extension integrates with Google Search Console and Google Analytics, so you can quickly check up on SEO metrics, get on-page audits and keyword density analyses, and keep track of social metrics and other SEO parameters, too. Install for free, set your configs, and export your data into a file.

Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.

What you get:

• 200 characters 📣
• An internal link 🔗
• Your ad lives on our site indefinitely 💛

Let’s get it on the calendar.

Why is Hyundai shifting gears from its usual lighthearted tone—for the Olympics, of all occasions?

In a new spot for the Games, called “It’s OK,” the brand takes on a more somber note with stories of young people who are ready to take an open-ended break from their sport for their mental health.

“It resolves into a happy moment because you get to find that thing you love to do, but sometimes life isn’t so perfectly laid out,” Hyundai Motor America CMO Angela Zepeda told Marketing Dive.