Ad tech bosses balance frustration and focus after Google’s latest shift on third-party cookies

After four years of promising the ad industry it would eventually rid its browser of third-party cookies, Google will let users decide.
July 30, 2024

Ad tech bosses balance frustration and focus after Google’s latest shift on third-party cookies

After four years of promising the ad industry it would eventually rid its browser of third-party cookies, Google will let users decide.

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Ivy Liu
After four years of promising the ad industry it would eventually rid its browser of third-party cookies, Google will let users decide.

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How digital advertising companies win client trust and become most valued partners (MVPs)

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Creators are incorporating generative AI tools into their video workflows. But they’re taking care to avoid AI overtaking their videos.

While past election cycles have shown that misinformation, fake news and ad fraud are prevalent, brands and agencies can play influential roles in the voter experience — providing authentic information to voters on behalf of their candidates. They’re working to safeguard their media buys, mitigating reputational risks and maximizing ROI.

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Separate sources claim PE firm Court Square will help fund such a deal as sector-wide consolidation continues.

While DSPs are remarkable tools for executing digital media campaigns, they don’t seamlessly translate to TV and provide the same functionality in that environment.

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For marketers and media buyers, the expectation is that even if Google isn’t the one actively doing the crumbling that the crumble will still happen. 

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Advertisers are identifying which campaign variables drove response and conversion rates to illuminate why past campaigns worked or didn’t, forming the basis for future campaign planning.

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On the latest episode of the Digiday Podcast, Cascisa discusses the different strategies that brand marketers should be putting to the test now, prior to Google firming up its proposed cookie deprecation plan, including clean rooms, data collaboration and ID bridging.

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Digiday contacted 11 leading executives and creators in the gaming space to get a sense of what they’ve had the most fun playing in 2024. Here are their answers.

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Should web browsers be regulated?

Monday, July 29, 2024

Calls for governmental oversight of web browsers such as Chrome and Safari are growing as advocates argue 'the new browser wars are breaming the open internet.' July 29, 2024 PRESENTED BY

Digiday Awards: One week left to submit your entry

Friday, July 26, 2024

Have your work viewed by judges from Google, Chipotle and more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Where Kamala Harris and Donald Trump stand on big tech issues

Friday, July 26, 2024

The next US president is going to have a tough job of reining in social media companies' dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and

As influencer marketing grows, so do micro-influencer rates: 'there have been 10-20% fee jumps year-over-year'

Thursday, July 25, 2024

As influencer marketing continues to grow up and take in more marketing dollars, smaller influencers are asking for a bigger piece of the pie. July 25, 2024 PRESENTED BY As influencer marketing grows,

Join us for Retail Media Strategies in NYC

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