Ad tech bosses balance frustration and focus after Google’s latest shift on third-party cookies

July 30, 2024

PRESENTED BY

Ad tech bosses balance frustration and focus after Google’s latest shift on third-party cookies

After four years of promising the ad industry it would eventually rid its browser of third-party cookies, Google will let users decide.

Additional coverage:

Creators are incorporating generative AI tools into their video workflows. But they're taking care to avoid AI overtaking their videos.
For marketers and media buyers, the expectation is that even if Google isn’t the one actively doing the crumbling that the third party cookie crumble will still happen. More in this Digiday+ Marketing Briefing.
Separate sources claim private equity firm Court Square will help fund a deal between Connatix and JW Player as consolidation in the ad tech sector continues.
On the latest episode of the Digiday Podcast, Epsilon exec Rachel Cascisa discusses the different strategies that brand marketers should be putting to the test now, prior to Google firming up its proposed cookie deprecation plan, including clean rooms, data collaboration and ID bridging.
Digiday contacted 11 leading executives and creators in the gaming space to get a sense of what they’ve had the most fun playing in 2024. Here are their answers.

Other things to know about

Join us at the Digiday Publishing Summit in Miami, from September 23-25 to connect and hear insights from leaders at Disney Advertising, Axios and more. Prices increase after August 12.
As advertisers grapple with higher ad costs and limited availability of premium inventory for political campaigns, they’re shifting from broad-spectrum approaches to data-driven tactics to convert undecided voters. Sponsored by Seedtag.
Programmatic teams are leveraging advanced technology, transparent campaign measurement and strategic partnerships to optimize their CTV campaigns. Sponsored by Blockboard.

Should web browsers be regulated?

Monday, July 29, 2024

Calls for governmental oversight of web browsers such as Chrome and Safari are growing as advocates argue 'the new browser wars are breaming the open internet.' July 29, 2024 PRESENTED BY

Digiday Awards: One week left to submit your entry

Friday, July 26, 2024

Have your work viewed by judges from Google, Chipotle and more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Where Kamala Harris and Donald Trump stand on big tech issues

Friday, July 26, 2024

The next US president is going to have a tough job of reining in social media companies' dominance and power enough to satisfy lawmakers and users, while still encouraging free speech, privacy and

As influencer marketing grows, so do micro-influencer rates: 'there have been 10-20% fee jumps year-over-year'

Thursday, July 25, 2024

As influencer marketing continues to grow up and take in more marketing dollars, smaller influencers are asking for a bigger piece of the pie. July 25, 2024 PRESENTED BY As influencer marketing grows,

Join us for Retail Media Strategies in NYC

Wednesday, July 24, 2024

Secure your pass by August 14 to save ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌