🔍 How Wimbledon Added - 1M Followers in 14 Days

All Case Studies 🔍 Learn About Sponsorships

Wimbledon created over 1000 pieces of content in 14 days. Added nearly 1M followers. Wild. So I did the research and dissected how they pulled it off. Enjoy.

And as always, thank you to our partners Palmo Content and Heatmap.

Get your brand in front of 200,000+ marketers & founders.

In partnership with Palmo Content

Increase Your Inbound Leads

900+ million people use LinkedIn.

But only 1% of business professionals create content there.

So it's never been easier to build your personal brand on the platform.

What are the benefits?

So if building brand awareness on LinkedIn is one of your goals in 2024, Palmo Content is your perfect partner.

With Palmo Content, you get instant access to a team of strategists, copywriters, graphic designers, and video editors—everything you need to build a successful founder led content program.

Curious if your brand can benefit from standing out on LinkedIn?

Palmo Content is ready to give you 10% off your first month + a complimentary content strategy session.

Chances are, you saw Wimbledon dominate social media in early July.

In 14 days, they posted 1,043 pieces of content, with 376 videos on TikTok and 667 posts on Instagram.

That's the equivalent of two years' worth of content for most brands, all posted in a mere two weeks.

The result? Nearly 1 million new followers gained across platforms.

Even if you don't have 150 individual matches to pull clips from, you can still learn from Wimbledon's success.

Let’s break down how to:

Create Different Segments and Pillars

Wimbledon didn't limit their content to just the matches.

Instead, they looked at the entire day and broke down the event into various segments, from fans queuing outside the arena to post-match reactions and produced a range of content through each pillar.

Before the Match

During the Match

After the Match

Fans’ Experience

How to Execute for Yourself

To create a vast amount of content, you need a well-oiled machine.

Wimbledon integrated photographers, videographers, and interviewers into their content team, but that's just the start.

For a live event, you need a live social team and a digital assembly line.

Your creators need to focus on capturing content, not editing and publishing.

Have multiple content creators focusing on the strategy for each day, with separate teams for editing and publishing to ensure a smooth workflow.

Here's how to replicate this strategy:

But if there are a few nuggets to pull from Wimbledon, it’s the power of going into situations with a concrete plan.

And no matter what your size, your goal as a brand posting on social is to find your content segments and pillars asap.

In partnership with Heatmap

Want To Grow Twice As Fast?

Consider these choices:

Or, increase conversion rates from 1% to 2%.

That’s why Heatmap caught my attention:

Heatmap offers brands direct access to understand how customers use their website.

Take Essential Essence, for example.

Last year, they were launching a new body wash line and had multiple landing page options. Instead of guessing, they installed Heatmaps.

Within 5 minutes, customer behavior became an open book:

The result: Revenue per session increased by 24%, resulting in $600,000 in extra revenue.

Curious if your brand can benefit from Heatmap?

Current Favorite Tools