Too detailed in the wrong ways, not detailed enough in the right ways

Older messages

Managers, be explicit about what you need from your team

Wednesday, July 24, 2024

Sometimes you want to let your team figure things out via trial and error, and other times, it's faster and better for everyone if you point out what you're looking for. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Talking to vs about customers

Wednesday, July 17, 2024

Are you talking to your customers, or to fellow founders and marketers? The difference is subtle but it makes a big impact. Be clear on who you're speaking to in your customer-facing messaging. ͏ ͏

Playing defense: How to control the narrative if your work is being questioned

Thursday, July 11, 2024

No matter how well you frame your ideas upfront, there will be times when you'll need to address skepticism and defend your work. These are moments when you can shine. Here's how. ͏ ͏ ͏ ͏ ͏ ͏ ͏

Sales, not logistics

Wednesday, July 3, 2024

That note you're writing? It's probably a sales note in some capacity. Don't jump straight into the logistics if your recipient isn't sold yet. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

The OARB framework: Why appealing to self-interest is better for everyone

Wednesday, June 26, 2024

You must give your recipient a reason to change. Go straight for what will hit them in the gut: appeal to why they'll personally benefit. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

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