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It’s Rounds Resounding Day, Reader. Everybody sing! Row, row, row your boat…

In today’s edition:

• Today's 👉 Tip of the Day is for voice-activated content ideation

• 🔥 Messaging that persuades through beliefs

• OpenAI launches ChatGPT’s Advanced Voice Mode

• Instagram deletes some users’ Stories

• X rolls out X Ads Academy

• 🗞️ Additional industry news from Instagram, Threads, and YouTube

Ever get a good content idea when you're out and about? Looking for a way to capture and work on ideas when inspiration hits that doesn't involve paper and a pen?

To get started, you'll need a ChatGPT Plus account.

Use ChatGPT's Voice Feature for Hands-Free Content Development

Download and open the app, then tap on the headphones icon in the bottom right corner of the screen. Now, you can talk to ChatGPT like you're speaking to a person.

I'm a content strategist specializing in Instagram content. My target audience is X. I have an idea for content based on X. Please help me create a listicle based on this concept. Ask me any additional questions you need answers to.

ChatGPT will give you an initial response by speaking aloud through your phone's speaker. You can then continue the conversation by asking follow-up questions or requesting further clarification.

When you're satisfied with the output, tell ChatGPT to summarize the key points of your conversation. Idea captured!

Today's advice is provided with insights from Nicky Saunders, a featured guest on the AI Explored podcast.

Could This Help You Too, Reader?

Things I didn’t have before attending Social Media Marketing World 2024:

❌ A clue on how to build an actual agency

❌ A network of people for advice or ideas

❌ New tools that could help myself and my clients 

Things I have now:

✅ Mentors to help me create a framework to build and sustain 

✅ A small family of people championing one another to succeed 

✅ A new plan that will drastically help my current and future clients due to ALL the workshops and amazing tidbits of info I learned at the conference

✅ An extremely sore voice and sore feet 🗣️ 👟

I highly recommend skipping the Virtual ticket and diving right in with All-Access.

It’s SO WORTH IT!  

See y’all next year (obviously 💁🏻‍♂️).

-Brandon LaVorgna, Social Media Marketing World 2024 attendee 

Get your ticket today to join Brandon and thousands of other marketers.

How to Unlock the Power of Beliefs to Improve Marketing Results

If you're struggling to engage and convert customers, you may mistakenly assume that your customers already possess certain beliefs or knowledge about your products.

Consumers' beliefs act as filters, influencing how they interpret your marketing messages. If prospects don't believe they need your solution, even the most attractive discounts or impressive features won't persuade them to buy.

But when customers hold the right beliefs, they're more likely to recognize the value of your offering and make a purchase. 

Marketers can create more persuasive campaigns and streamline sales by focusing on shaping beliefs.

Identify the 3 Ms

Begin by compiling a comprehensive list of your potential customers' current beliefs about your product, service, or industry. This inventory should include both accurate beliefs and misconceptions. A team brainstorming session involving customer-facing staff like sales representatives and customer service agents can be extremely helpful at this stage because they are most often faced with overcoming objections.

Determine What Customers Need to Believe in Order to Convert

Ask yourself, "What does my customer need to believe to buy this product?" or "What needs to be true for my offer to be a complete no-brainer?"

This step involves creating an exhaustive list of these essential beliefs. For instance, Tiago Forte's team identified over 100 beliefs crucial for potential customers to have before they would be ready to invest in his productivity system.

Ideate Content to Build New Beliefs

This is where your marketing efforts come into play, utilizing various channels and formats to educate and persuade your target market. By aligning beliefs with stages of the customer journey, you can create more targeted content that addresses customers' evolving needs at every step.

At the awareness phase, focus on beliefs related to problem recognition. Your content should help customers identify and acknowledge the issue your product or service addresses.

As customers explore potential solutions in the consideration stage, address beliefs about different approaches. This stage may involve comparing your solution to alternatives and explaining why your method is superior.

In the decision stage, concentrate on beliefs about your specific offering. These often revolve around your credibility, track record, and ability to deliver results.

3 Types of Content That Builds Belief by Substantiating Your Claims

Educational content is one of the best ways to prove your claims. If you think that's a tall order, Aristotle's modes of persuasion offer a guide to creating the three types of proof you need to build the necessary beliefs within your customers.

Pathos (emotional proof): Employ storytelling to forge connections with customers. Compelling narratives can illustrate the transformative power of your product or service.

Logos (logical proof): Utilize data, studies, and rational arguments to support your claims. This could involve presenting relevant statistics, case studies, or scientific research related to your offering.

Ethos (proof of character): Establish your credibility and expertise. Share your background, qualifications, and testimonials from satisfied customers to build trust and authority.

Finally, don't underestimate the power of demonstration in building beliefs. By offering customers a small taste of success with your product, you can overcome skepticism and showcase the potential for larger results with a trial or limited experience.

Avoid the Curse of Knowledge

The curse of knowledge is a common pitfall in marketing where experts in a field lose touch with the beginner's perspective. This cognitive bias leads to using jargon and making assumptions about customer understanding, potentially alienating potential buyers.

To overcome this challenge, marketers must consciously step back and view their product or service through the eyes of a newcomer. This shift in perspective allows for clearer, more accessible communication that resonates with a broader audience.

For example, if you're promoting a productivity system that is fueled by note-taking, don't assume your audience understands its importance. You'll likely need to convince potential customers of the value of note-taking itself before introducing your system as a valuable solution.

Today's advice is provided with insights from Billy Broas, a featured guest on the Social Media Marketing Podcast.

Want to Understand How to Use AI?

A few months ago, we launched a new show called AI Explored. It's a podcast for marketers, creators, and business owners who want to know how to use AI. Each week, you'll discover how to apply AI in your work and life. 

Here's what a few listeners said about the show:

⭐ ⭐ ⭐ ⭐ ⭐ A must-listen for those who want to use AI effectively.

⭐ ⭐ ⭐ ⭐ ⭐ Great Information. Great Guests. WOW!!!!

⭐ ⭐ ⭐ ⭐ ⭐ One episode in and I'm hooked!

To listen, simply follow the show on your favorite podcast app. 

Or visit our AI Explored show page today.

OpenAI’s ChatGPT’s Advanced Voice Mode: OpenAI is rolling out ChatGPT's Advanced Voice Mode to select ChatGPT Plus users, with full Plus access planned for fall 2024. This feature uses GPT-4o, a multimodal model that processes voice and text tasks with lower latency and can detect emotional intonations. OpenAI has limited the feature to four preset voices and implemented measures to prevent impersonation and copyright issues. Source: @OpenAI via X

Instagram Permanently Deletes Some Users’ Stories: Instagram has experienced a technical issue that has permanently deleted some users' Stories from their archives and highlights. Instagram's parent company, Meta, has acknowledged and fixed the bug but cannot recover the lost content. Affected users are being notified in-app. Source: CNN

Instagram’s New API With Instagram Login: Meta has launched Instagram API with Instagram Login, streamlining the API onboarding process for developers and businesses. The update removes Facebook login requirements for Instagram business onboarding, optimizes developer onboarding with clearer guidance, and simplifies app review by requiring only Instagram permissions. While the previous version with Facebook Login remains supported, Meta recommends using the new Instagram Login to access these improvements. Source: Meta

Threads’ New Features: Threads is introducing new topic discovery features to improve engagement, including a blue label for trending topics and a "Now" alert for major discussions. Users can now sort topic listings by "Recent" and search for posts by date. Source: Social Media Today

X’s Ads Academy: X has launched X Ads Academy, an e-learning platform for creating effective ad campaigns on X. The academy offers 31 courses and 4 certifications in English, catering to both beginners and experienced marketers. It provides step-by-step tutorials, best practices, and certification options. Users can enroll at xadsacademy.com to enhance their X advertising skills. Source: X Business

YouTube Updates: YouTube is implementing several changes to its platform. Starting July 31, they will introduce a feature allowing creators to appeal suspensions from the YouTube Partner Program (YPP) 7 days before the suspension takes effect. If an appeal is rejected during this 7-day period, the channel will be suspended and cannot appeal again, but can reapply to YPP after 90 days. Creators who don't appeal within 7 days will be suspended but have 21 days to appeal afterward. Users can find the appeal deadline in the YouTube Studio's Earn Hub. Additionally, YouTube is simplifying the channel page layout. They will remove the Home tab for creators who haven't modified it, have fewer than 10 public videos, and haven't published more than one content type. Creators can manually enable the Home tab when ready to curate their content. YouTube is also merging the Branding and Basic Info pages in Studio into a single "Profile" tab and renaming the Layout tab to "Home" tab. Source: YouTube

Did You Know?

A narwhal’s unicorn horn is actually a tooth (or tusk) that grows out of its upper left jaw.