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Multinational SEO and multilingual SEO are often used interchangeably in discussions about global website optimization, but they have distinct differences.

Multinational websites are optimized for multiple countries.
Example: A site targeting English-speaking audiences in the U.S., UK, Australia, and Ireland could be a single English-language site or multiple localized sites with market-specific content.

• Key Considerations
  • Geo-targeting
  • Domains: ccTLDs vs. gTLDs, separate domains, subdomains/directories
  • Schema markup for local details
  • Hreflang attributes for language and region
  • Localized content: Translation/localization, local info, local interests
  • IP detection: Ensuring language doesn’t override users’ locations
• Challenges
  • Ensuring correct site indexing
  • Avoiding duplicate content issues among sites in the same language

Multilingual websites are optimized for a single country with multiple languages.
Example: A Canadian site in English and French, or a U.S. site in English and Spanish.

• Key Considerations
  • Accurate translation
  • Cultural relevance
  • Alignment with local search intent
  • Localization elements
  • Schema markup: Must be localized
  • Hreflang attributes: Especially with language and market targeting
  • Content: Translation/localization, spelling, local info, local interests
  • Concepts, entities, and keyword phrase inclusion
  • IP detection: Ensuring location doesn’t override users’ language preferences
• Challenges
  • Maintaining linguistic accuracy
  • Optimizing for local keywords and entities
  • Strong geo-targeting signals to avoid confusion

Check out the SEO action items at Search Engine Land.

This one is a no-code, freemium app that allows you to visualize your Notion database with embeddable charts.

Notion is, first and foremost, a note-taking tool. Despite lots of customizable database options, it leaves much to be desired in the way of a visual dashboard.

Notion2Charts lets you generate and calibrate bar graphs, line charts, pie charts, radar charts, doughnuts, and KPIS to get a better picture of your data.

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What’s the first bite of Kraft Mac & Cheese like? A warm bear hug! From a literal bear!

In one of two new spots from the brand, a person is tenderly lifted off the forest floor and embraced by a big ol’ bear. We linger here in a rather emotional moment before we’re transported back to the dinner table.

It’s almost as if this concept was born out of a tried-and-true brainstorm prompt worth revisiting: “What’s the experience of this product like? How does it make you feel?”

Try it out if you need a creative exercise today.