The Daily Carnage - Speak My Language

Multinational vs multilingual SEO. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

created by carney, a dynamic digital agency

Aug 07, 2024

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Be in The Know

Got news? Sponsor this spot.

💣 X sues advertisers over alleged massive advertiser boycott after Twitter takeover.

💡 3 details advertisers need to know about the Google search ruling.

🧠 EU closes addictive design case after TikTok commits to not bring back rewards mechanism.

💨 Snoop Dogg is every brand’s dream ambassador.

👁️ e.l.f. enlists Paralympian Tas Pagonis to highlight accessible cosmetics.

When Elon Musk declares war on advertisers before lunch time

Multinational vs Multilingual SEO

👀 Sponsor this spot to share your content with our community.

Multinational SEO and multilingual SEO are often used interchangeably in discussions about global website optimization, but they have distinct differences.

Multinational websites are optimized for multiple countries.
Example: A site targeting English-speaking audiences in the U.S., UK, Australia, and Ireland could be a single English-language site or multiple localized sites with market-specific content.

  • Key Considerations
    • Geo-targeting
    • Domains: ccTLDs vs. gTLDs, separate domains, subdomains/directories
    • Schema markup for local details
    • Hreflang attributes for language and region
    • Localized content: Translation/localization, local info, local interests
    • IP detection: Ensuring language doesn’t override users’ locations
  • Challenges
    • Ensuring correct site indexing
    • Avoiding duplicate content issues among sites in the same language

Multilingual websites are optimized for a single country with multiple languages.
Example: A Canadian site in English and French, or a U.S. site in English and Spanish.

  • Key Considerations
    • Accurate translation
    • Cultural relevance
    • Alignment with local search intent
    • Localization elements
    • Schema markup: Must be localized
    • Hreflang attributes: Especially with language and market targeting
    • Content: Translation/localization, spelling, local info, local interests
    • Concepts, entities, and keyword phrase inclusion
    • IP detection: Ensuring location doesn’t override users’ language preferences
  • Challenges
    • Maintaining linguistic accuracy
    • Optimizing for local keywords and entities
    • Strong geo-targeting signals to avoid confusion

Check out the SEO action items at Search Engine Land.

Read more

Q for You

Q3 check-in. How has your advertising budget changed since last quarter?

👏 Increased

👎 Decreased

🤷 No change

😅 No budget

Clear response

Notion2Charts

This one is a no-code, freemium app that allows you to visualize your Notion database with embeddable charts.

Notion is, first and foremost, a note-taking tool. Despite lots of customizable database options, it leaves much to be desired in the way of a visual dashboard.

Notion2Charts lets you generate and calibrate bar graphs, line charts, pie charts, radar charts, doughnuts, and KPIS to get a better picture of your data.

Try It


Classifieds

Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.

What you get:

  • 200 characters 📣
  • An internal link 🔗
  • Your ad lives on our site indefinitely 💛

Let’s get it on the calendar.

Learn more

Kraft Mac Bear

Not Your Average Bear

What’s the first bite of Kraft Mac & Cheese like? A warm bear hug! From a literal bear!

In one of two new spots from the brand, a person is tenderly lifted off the forest floor and embraced by a big ol’ bear. We linger here in a rather emotional moment before we’re transported back to the dinner table.

It’s almost as if this concept was born out of a tried-and-true brainstorm prompt worth revisiting: “What’s the experience of this product like? How does it make you feel?”

Try it out if you need a creative exercise today.

Watch

Chevrolet, 1977

Chevrolet, 1977

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Older messages

Winning 🐅

Tuesday, August 6, 2024

How brands win TikTok. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Write This Down 🗒️

Monday, August 5, 2024

Sharpen your core skills. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Carry The Torch 🔥

Friday, August 2, 2024

Welcome to the Marketing Olympics. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Next Steps ☑️

Thursday, August 1, 2024

Progress loading... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Mix-Ins 🍦

Wednesday, July 31, 2024

How often does Google mix ads into organic results? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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