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Google is testing various ad placements, such as under featured snippets and within organic results, which could potentially capture more attention than traditional placements.

Data shows Google generally places 2 ads mixed with organic results on desktop, and one ad mixed with organic results on mobile.

Google favors the spot right after featured snippets for ad placement on desktop, but not on mobile.

Here’s the breakdown:

• 0.31% of desktop SERPs have ads mixed into organic results.
• 0.01% of mobile SERPs have ads mixed into organic results.
• 2% of all SERPs have “normal” ad placement at the top.
• 18% of SERPs with mixed ads place them immediately after a featured snippet.
• Less than 2% of mobile SERPs with mixed ads follow this pattern.

Check out the data at Search Engine Land.

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Luggage brand RIMOWA gets the gold for two Olympics-themed designs that remind us why we love ads—the playfulness, the surprise, the story. It’s all packed in here.