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The pA.I.nful Olympic ads from Big Tech

Google, try this: "Hey Gemini. I need to create an ad for A.I. that doesn't make everybody immediately recoil in disgust. Can you help?"

Matt Ruby

Aug 9

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Olympics roundup time featuring thoughts on that Algerian boxer, dumb A.I. ads, national anthems, pole vault schlong guy, Snoop, the Turkish shooter, and more. Let’s go…

🏅 Boxing controversy

This video I made about that Algerian boxer struck a nerve…

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🏅 Ads that are pA.I.nful

You'd think one of these A.I. companies would try this:

"Gemini: I need to create an ad for A.I. that doesn't make everybody immediately recoil in disgust. Can you help?"

Because the ads during the Games are pretty brutal, especially Google’s “Dear Sydney” one. If ya haven’t seen, a little girl idolizes a sprinter and her dad tells her to use A.I. to write a fan letter because that’s better for– well, it’s not clear.

Everyone who’s seen it thinks the same thing: This sucks. Let the girl write the letter! She’ll get to pour her heart out and express herself. The sprinter will get praise from a cute lil’ human instead of a robot. And the father will get 30 minutes of peace as his tot puts crayon to paper.

No one is hoping for A.I. to kill heartfelt communication. What’s next? A commercial where some dude has Copilot write his wedding vows?