Mailbrew Marketing Weekly - Marketing Weekly #192

8 Must-See B2B Copywriting Examples That Prove Creativity Isn’t Dead • Lyft Getting Attention for Their “Free Ride to Job Interviews” Program Is an Example of Good PR • How to Save The Mall From Annihilation • So You Want to Feature In Forbes? • Why You Can’t Always Trust the ‘Proven’ Health Advice You See Online • The Default Blocklist: Why Google Trusts Big Brands (But Not You) • New Research: So Far, AI is Not Disrupting Search or Making a Dent in Google • How to Build an SEO Roadmap That Drives Performance • Facebook Jail 🫥 • The Ultimate Guide to Integrated Marketing Strategy: The Pyramid Framework
11
Sunday August, 2024

👋 Good day!

Here's your weekly marketing brew. ☕️

⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files


Blogs

The Default Blocklist: Why Google Trusts Big Brands (But Not You)
Ryan LawAug 7
Thanks to generative AI, it’s the easiest it’s ever been to create, distribute, and find information. But thanks to the bravado of LLMs and the recklessness of many publishers, it’s fast becoming the hardest it’s ever been to tell the
Read more ›
New Research: So Far, AI is Not Disrupting Search or Making a Dent in Google
Rand FishkinAug 4
The good folks at Sonata Insights recently analyzed Datos‘ clickstream panel to uncover consumer search behavior insights in the “age of AI”. If you’re in the digital marketing world, it’s probably worth your time to download and read. Last Friday, I got access to the report and asked Datos for …
How to Build an SEO Roadmap That Drives Performance
Tory GrayAug 7

An SEO roadmap is where high-level objectives trickle down to project-level prioritization. Complete with all the context, tactics, and timelines to bring your strategy to life. Because having a solid SEO strategy is great. But without a plan to put things into action, it’s just a vision board. Below, I’ll …


Newsletters

Facebook Jail 🫥
Shannon SankeyAug 9

Your Get Out Free card.

The post Facebook Jail 🫥 appeared first on Carney.


Podcasts

The Ultimate Guide to Integrated Marketing Strategy: The Pyramid Framework
ducttapemarketing.comJohn JantschAug 8
Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. I will talk about the marketing strategy pyramid and how it offers a comprehensive view of an integrated marketing approach that never ends. By refining and strengthening your strategy …
022: How To Conquer Your Fears as a Creator (with Corey Wilks, Psy.D)
podcasters.spotify.comHeyCreatorAug 6

Sign up for our free 7 day "Creator Blueprint" email course!

In today’s episode of The HeyCreator Show, we’re running an expert session from the HeyCreator community with Corey Wilks, Psy.D — a psychologist and executive coach. 

Corey gives an excellent presentation on The Four Horsemen of Fear before Matt …

Katie Robbert on Ideal Customer Profiles, The 5Ps, and more!
John Wall and Christopher PennAug 9

In this Marketing Over Coffee: Learn about the Trust Insights ICP, Google Keep, True Crime, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Since the last interview…. Remodeling the house Changes in the market from analytics to AI Working with the 5P …


One-person marketing teams assemble

Hello lovely people of r/marketing,

Anyone else running a one-person marketing show here?

How do you deal with multiple high priority requests with short deadlines on a daily basis without losing your mind?

ChatGPT is my favourite coworker ngl. What tool has made your life so much more easier?

The reality of content creation

The reality of content creation

Marketers who are multifaceted, come here

Are there any marketers that do graphic design, strategy planning, social media management, running a social media group, social media ads, content creation, and video editing for their companies that are able to function properly? I think my mind is scattered because of the numerous tasks I have (nonprofit life), …



Marketing Jobs on the Swipe Files Job Board →


Twitter


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Older messages

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