HubSpot - 🤫 The Hustle's click secrets

At Masters in Marketing, we get inside the minds of the best marketers in the business. But we'd be remiss if we didn't also highlight some cool experiments from our home base — after all, we kind of invented inbound marketing.

So this week, we’re introducing the Inside Scoop, a bonus weekly send in which my colleague Curt del Principe spills the HubSpot tea. 🍵

Curt went deep undercover* to expose the darkest secrets** of our friends over at The Hustle, who recently ran a test that earned them 44K additional clicks. This knowledge can now be yours in exchange for just one (1) click below. 🖱

* sent a Slack message

** asked politely about their unorthodox A/B testing methods 

Let's get into it: 

• How a Hustle experiment led to 44K clicks 
• Decoding Gen Z shopping habits 
• 23 marketing newsletters that deserve a spot in your inbox

🕵️ INSIDE SCOOP 

Each week, our colleague Curt del Principe gets the inside scoop on real tactics that HubSpotters use to drive real growth.

Our colleagues at The Hustle ran a test that earned 43,876 additional clicks in their emails. Not 44,000 total. 44,000 more.

If you’re like me, you’d do terrible things for that kind of engagement. So I banged on their managing editor’s door and demanded to know his secrets.

Thankfully, the process is simple and repeatable — no terrible things required. So put down that crowbar, because I’m going to share a process that you can start today.