✅ Weekend Update: The Key to Driving B2B Ad Effectiveness

GM nerds,

Welcome back to the newsletter that’s tracking all this Google update’s EPIC recoveries:

(h/t @CyrusSheperd)

Here’s what’s good this week:

→ TikTok’s New Growth Hack📈
→ The Key to Driving B2B Ad Effectiveness✅
→ August Core Update: Everything You Need to Know 🧠
→ more, obviously 💬

But first…

​This Week's Video 🗣️🎙️​

In this week's video, I share a simple tool for enhancing your SEO efforts: the Telegram indexer. Utilizing this tool effectively can simplify your SEO efforts and ensure you make the most of your strategies. Tune in for more details.

​YouTube​​

What’s Going Down @ Google 📊

→ For maybe the most in-depth, up-to-the-minute analysis of the new Google core update, you can’t go wrong with keeping up with Barry Schwartz.

Google is saying that this update is:

- looking to improve search results “by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.”

- taking into account “the feedback we’ve heard from some creators and others over the past few months…” and aiming to “connect people with a range of high quality sites, including ‘small’ or ‘independent’ sites that are creating useful, original content on relevant searches.”

Barry's breakdown includes updates to Google help pages about core updates, analysis of recent ranking volatility, advice on what to do if you are hit, and links to info on previous updates. And more, of course.

→ If you want the announcement straight from the horse’s mouth, click thru.

→ If you’re hungry for a closer look into how Google’s documentation changed w/ this update, here’s your article. TLDR; Major points of emphasis include "The changes don’t target specific sites or individual pages," Your drop may be because “there may be other pages on the web that are doing a better job of helping the searcher," and "You may not need to wait till another core update happens to recover."

→ Google, as usual, is being rightly slammed for this update because most HCU-clapped sites are still tanking, while many of the sites experiencing recoveries suddenly just happen to be the ones whose callouts @ Google’s bs went most viral. There are some genuine surges tho.

→ Google also rolled out a new right-hand link display for AI Overviews, just in time to expand the service to Search in the UK, India, Japan, Indonesia, Mexico, and Brazil, and announce its intention to launch AI Overviews globally… This announcement contained some interesting insights, including that “users are visiting a greater diversity of websites through AI overviews” and “clicks from AI overviews have higher quality, leading to increased engagement and potential purchases.

AI Insight 🤖

→ According to Walmart execs, “generative AI is 100 times more productive at updating product pages than people.” According to a recent investor call, Walmart has used multiple LLMs to “create or improve more than 850 million pieces of data in its product catalog.”

→ If you’re looking for a solid YouTube deep dive on SearchGPT, Matt Diggity goes deep here. The vid explains How Google is Screwed. And then, conversely, Why Google isn't Screwed. Good points made on both sides.

→ A new study finds that including the words "artificial intelligence" in product marketing is “a major turn-off for consumers,” AKA products advertised as using AI are “consistently less popular.”

Will be interesting to see if people just accept AI because resistance is futile, or if this will grow into a bigger problem re: AI & transparency.

Social Media Round-up📲

→ LinkedIn partnered with Magna Media Trials to analyze what drives B2B ad effectiveness. Here are 3 key takeaways:

- video ads drive higher response than display ads
- a "clear message" is far more favorable than trying for things like humor and emotional appeal
- creativity, storytelling, and humor are not frowned upon, they're just often done poorly

There’s a lot more, too. Good study to look through if you’re on the B2B hustle.

→ A new TikTok Growth Hack? TLDR; it’s an incentive program that gives Amazon gift cards to users who get YouTubers with over 10K followers or Instagram users with 100k followers onto TikTok

→ Is Threads finally becoming a viable platform for creators and businesses? Still a toss-up, but this new suite of features- including drafts, scheduled posts, and audience insights & analytics- certainly helps its cause.

→ Meta has announced some campaign optimization updates. The TLDR is that Meta's building "AI-enabled automation solutions that allow any business to grow" with more precise customization options.

Jacky Chou​
Founder of Indexsy
hello@indexsy.com
Let's Connect on Twitter👇

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