👀 Weekend Update: Reddit Launches Lead Gen Ads

GM dorks,

Welcome back to the newsletter that always lets you know where we’re at in the “cycle of clap”:

Here’s what’s good this week:

→ AI Overviews Ads Coming Soon 🤔

→ The DL on OpenAI’s Search Competitor 🤖

→ The Latest on TikTok and Reddit Marketing 👀

→ more, obviously 💬

But first…

​This Week's Video 🗣️🎙️​

In this week's video, I share my approach to filtering out low-quality PBN services. I cover the specific indicators of quality, such as the importance of checking samples, indexed domains, and outbound link quality. And by analyzing these aspects, I can better gauge the effectiveness of a PBN service and determine whether it's worth investing my time and resources. So tune in for more details on how to navigate this complex environment effectively.

​YouTube​

What’s Going Down @ Google 📊

→ Ads are on their way to AI Overviews, at least for users in the US. The official line is that they’ll “start with a small experiment in the U.S. and take a responsible approach, applying learnings from user, advertiser, and publisher feedback.” There’s already been some early testing and Google says that people are finding the ads … you guessed it … “helpful.”

→ If you’re interested in the official Google line on crawl-blocking, John Mueller recently spoke out on whether “blocking the crawl of a webpage will have the effect of cancelling the linking power of either internal or external links.” The verdict, and the TLDR: “If Google can’t crawl a link then Google won’t see the link and therefore the link will have no effect.”

→ By September, all Google retailers will be “upgraded” to a new merchant center, including “AI-powered content creation and improved analytics tools.”

AI Insight 🤖

→ The big news is that OpenAI’s Search competitor is officially being tested via Prototype.

SearchGPT, OpenAI’s search prototype, gives citations with its direct answers with source citations, rather than simply links, and also lets publishers manage their content in SearchGPT results.

​Search Engine Journal’s breakdown dives deep into features and functionality, including “a conversational interface allowing follow-up questions, real-time information retrieval from web sources, and in-line attributions and links to original content”

Obviously, a million takes about this, so log on and choose your fighter if you want to dig deeper.

→ If you nerd out on this stuff, Meta just released a research paper on the “Llama 3 Herd of Models,” looking into model training, model architecture, and giving you an idea of what to be expecting re: Meta’s “ongoing work on integrating image/video/speech capabilities.”

→ Anthropic is catching heat for ignoring anti-AI scraping policies on various sites, including hitting iFixit’s servers “a million times” in 24 hours. Oof.

→ Bing has been testing a Search Generative Experience that aims to “increase the number of clickable links, like the references in the results,” but it could be worth monitoring your traffic to see if that’s how it shakes out.

Social Media Round-up 📲

→ TikTok’s new marketing playbook is aimed at helping out CPG brands. As I’ve said a million times on here, TikTok is worth taking seriously for tons of reasons, including:

- TikTok users are 48% more likely to discover new products and immediately purchase them on TikTok
- and 2.7x more likely to engage with brands online
- finally, 2 in 5 users who discovered a product on TikTok went to a physical location that sells the item

Click through for the DL on “how TikTok can help your small/medium CPG brand to make a lasting impact on consumers.”

→ Speaking of TikTok, ICYMI, TikTok has added a custom thumbnail for clips.

→ Reddit’s Lead Generation Ads just launched and the platform is spilling tons of ink and dropping tons of details on why you should be taking Reddit seriously as an ad platform:

- 75% of “decision makers on Reddit” say the platform “has the most influential perspectives on new business products and solutions”
- Reddit is the “#1 platform for discovering use cases for AI tools or services”
- and a whopping “93% of redditors say Reddit helps them make more informed decisions when upgrading tech products and devices”

So, what’s the buzz re: Lead Gen ads? Post-beta testing, there are reports of a 30% decrease in $ per lead and a 25% increase in lead submission.

→ ICYMI, Reddit booted every search engine scraper other than Google from accessing its content.

Jacky Chou​
Founder of Indexsy
hello@indexsy.com
Let's Connect on Twitter👇

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