MegaMaker - Headed to the USA

Tomorrow, I'm headed to DC for Podcast Movement. Then, I'm flying to Chicago to spend time with my Transistor co-founder Jon Buda. Finally, I'll be attending Laracon in Dallas.

If you will be at Podcast Movement or Laracon, please let me know, and let's try to meet up!

Going beyond "B2B SaaS"

Before I go, I wanted to share this blog post with you:

​https://justinjackson.ca/beyond-b2c-b2b​

The classic thinking in business is that you have to choose to serve either consumers (B2C) or businesses (B2B). In SaaS, folks often recommend you only serve B2B because consumers have many undesirable traits (low churn, low price, high support costs).

My post challenges this idea by showing that there is a spectrum of subcategories within B2C and B2B. These include consumers, prosumers, very small businesses, small businesses, medium businesses, large businesses, enterprises, and non-profits.

I also point out that in today’s software business, the difference between serving consumers and businesses isn’t as big as it used to be. Many consumers and businesses buy products the same way and even buy the same products.

For example, Canva is used by millions of consumers and big businesses. Everyone can sign up and create graphics using the same software.

I believe a SaaS can target multiple customers at once across the spectrum—consumers, small businesses, enterprises, and even government—all with the same product. I call this approach B2M (Business to Many).

When I shared drafts with people, some resonated with the thesis, while others disagreed.

I'm curious what you think; if you read it, reply and let me know your thoughts:

​https://justinjackson.ca/beyond-b2c-b2b​

Cheers,
Justin Jackson
​@mijustin​

PS: I’ve started a private Telegram group for SaaS founders/marketers doing more than $50k in MRR. The focus is on marketing/sales, and growing revenue. If you'd like to join, let me know. (We already have 18 founders in the group)
​

​

​

This newsletter is brought to you by:

💎 RevGems​
Which marketing channels bring you the most revenue?