Marketing Letter - 📈 25X-ing Your Content

GM nerds,

Welcome back to the newsletter that gives you all sorts of good advice, like “Don’t be a guy who does this”:

Just don’t.

Here’s what’s good this week:

→ 25X-ing Your Content 📈
→ Lead Gen in its AI Era 💪
→ DOJ Considering a Forced Google Break-up 💔
→ more, obviously 💬

But first…

​Today's Video 🗣️🎙️​

In today's video, I share a simple tool for enhancing your SEO efforts: the Telegram indexer. Utilizing this tool effectively can simplify your SEO efforts and ensure you make the most of your strategies. Tune in for more details.

​YouTube​​

What’s Going Down @ Google 📊

→ The DOJ may be pushing for a Google break-up, according to Bloomberg, in what would be “Washington’s first push to dismantle a company for illegal monopolization since unsuccessful efforts to break up Microsoft Corp. two decades ago.”

→ If you’re a Russia-based publisher, Как дела. Also, Google is halting AdSense monetization for you.

→ AIO visibility fluctuated wildly in July, starting at around 8%, then peaking at 12% before dipping back to 7%. The volatility makes it a hard nut to crack, but click through for some valuable insights.

BTW, this data comes from an update by BrightEdge— if you’re interested in AI Overviews, they’re always updating their Ultimate Guide to AI Overviews page to stay current w/ every new piece of intel.

→ Speaking of AI Overviews, we’re finally witnessing the inevitable: AI citing AI content on extremely human topics. Also, Google heard your complaints that AI Overviews had a serious lack of citations and links, and has compensated in the Google-est way possible: by giving way too many citations and links. And here’s an AIO study with more info on what triggers AIOs, what niches are seeing the most AIOs, average word counts, and so on. One big change: Reddit and Quora are no longer showing up in them, which seems good, but are now embracing YouTube.

AI Insight 🤖

→ Gemini is launching a huge new function that will do a deep dive of research into a topic of your choice and then dump it all into a Google doc.

→ This piece on generating leads in the age of AI is solid, focusing on how to get your lead gen game up with tips on “campaign management, sales alignment, and maximizing ad performance.”

A solid piece of advice here is to keep from getting started until you hit these pre-reqs: 1) CRM or other database 2) Spam protection 3) Lead qualification and engagement process and 4) Expert who understands the ads space.

Tons of other good advice too, for every step of the process. Give it a look.

→ Not exactly the content I usually share, but this is a good prompt for utilizing AI to think through product decisions. Basically, it’s a super detailed prompt for making the chatbot the “toughest critic possible” and giving direct, constructive feedback. Worth a shot IMO.

Social Media Round-up (ft. A Bunch More AI Stuff)📲

→ This Facebook Ads Benchmarks 2024 report has tons of useful data for the Meta advertisers out there.

For Lead Gen campaigns, Facebook's overall averages were:

- 2.53% CTR (decrease in 12 out of 15 industries)
- $1.88 cost per click (increase in 12 out of 15 industries)
- 8.78% conversion rate (increase in 10 out of 15 industries)
- $21.98 cost per lead (increase in 9 out of 15 industries)

For traffic campaigns, it was 1.57% CTR and $0.77 cost per click.

Tons more info in the report, or here in this SEL breakdown, but the TLDR is that Facebook's user base somehow keeps growing, daily engagement time stays strong, and the low cost and relative YOY stability is attractive for many digital marketers.

→ Tons of good data in this landscape overview of general social media trends:

- Reddit readership rose from 132 million visitors to 346 million monthly visitors
- Reddit’s organic referral traffic has increased by 7 times in 2024
- X is following Meta’s lead and disincentivizing sharing links/publisher content
- SMB ad spend is up 85% over @ Snapchat

So much more, too.

→ YouTube is testing mixing Shorts and Long-form videos into the same feed. Kinda seems to defeat the purpose, but when Shorts are generating 70 Billion views daily, this sort of thing might happen.

→ Reddit has updated its Ad Agency Partnership program, with the main addition being a badge-based incentive that lets advertisers become "Certified Sales Partners" or "Certified Sales GOLD Partners."

→ It’s not an easy one to crack, but publishers are still working at making their presence felt on Reddit.

→ X’s new API update lets you use external apps to post up to 4K characters. The major upshot of this? X Premium subscribers can use their preferred post-scheduling tool to support longer posts.

→ X Premium subscribers also just got advanced analytics, like “age, gender, country, and active times of your audience.”

A Pro-Tip

Even if you’ve already got a content re-purposing hustle, it’s important to remember that you can always squeeze a little more out of it:

Here’s one example of a methodology that lets one piece of content become 25+.

Jacky Chou​
Founder of Indexsy
hello@indexsy.com
Let's Connect on Twitter👇

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