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Last year, Facebook consolidated its 11 original ad objectives. If you’re not a daily user, here’s a quick guide to the 6 Facebook ad objectives and when to use them:

• Awareness (previously Brand Awareness, Video Views, and Store Traffic): Choose this to introduce a new brand, break into a new market, promote a big event or festival, or launch a new product.
• Traffic: Choose this to drive traffic to a specific location, like a blog, an ecommerce site, or an app landing page.
• Engagement (previously Messages, Conversions, and Video Views): Choose this to increase organic reach and visibility, build a community around your video content, or increase attendance at an event.
• Leads: Choose this to get newsletter sign-ups, encourage webinar registrations, increase ebook downloads, or generate inquiries.
• Sales (previously Conversions and Catalog Sales): Choose this to drive product purchases, announce new collections, or promote offers and deals.
• App Promotion: Choose this to generate app installs quickly, encourage existing app users to engage with the app, and acquire new, long-term users.

Head to Wordstream for more on the new structure.

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Jitter makes simple animation simpler. Don’t wait your turn in the design queue—just do it yourself (and maybe get a pro to check your work later).

Go to your browser, import your design from Figma, select from a library of animation presets, customize components, and export in 4k, GIF, or Lottie.

Jitter is especially helpful for text animation, social content, and UX/UI animations.

Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.

What you get:

• 200 characters 📣
• An internal link 🔗
• Your ad lives on our site indefinitely 💛

Let’s get it on the calendar.

Freelancer platform Fiverr has picked up Martha Stewart as a brand ambassador to make a good point about talent.

She plays an underutilized, coffee-slinging intern in this campaign, and her two superiors are clueless in the presence of the multi-hyphenate and global icon.

You’ll be taken right back to the summer before your senior year of college. Unless you’re interning right now—in which case, hang in there, we love ya.